5th week Discussions

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Article Review

Total Words: 476

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5th week Discussions
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Post 1

I find the song XIX by Slipknot is very successful in how it manipulates anticipation. This is the first track and a single off Slipknots album The Grey Chapter. The fact that the song was a promotional single was the first indicator that this song provides anticipation. While listening to it, you feel like the song is just building and building as if it’s about to get very heavy but then it just ends. It’s almost frustrating in a way, but definitely pumps you up for the rest of the album (great marketing strategy!).

Since we are talking about a strong emotion like anticipation resulting from music, Plato might see this form of art as corrupt. Plato argued that anything that overly excites man is just appealing to the bad part of the soul which is not calculating or prudent.

Slipknot – XIX

https://www.youtube.com/watch?v=2fsGyFjoyR0

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I agree with the concept that has been given by you about manipulation of anticipation as I also believe that the music has strong power that address our emotions and manipulate anticipations. However, in this aspect, the philosophical views of Plato about the manipulation of music cannot be ignored as well as it is justifiable that most of the things that overly excites us are seems appealing to the bad part of the soul and some this fits with the music as well.

Max Duffy

 

Post 2

In this piece of music it really is not music it is a person playing an audience with expectations or "anticipation" He then sings when playing the audience with musical expectations of the human brain. This is very intriguing because the brains of a crowd being able to musically sync up so quickly based off of these expectations is phenomenal. He even makes a comment at the end of the video regarding this very fact. No matter where he is in the word he can do this performance and have an audience understand what "anticipation" is at play. This is a tonal expectation along with when the performer starts to sing the song becomes a rhythm expectation. "Rhythm expectations are violated often as well" (Levitin, 113) Plato would really find this video fascinating for he thinks that patterns in music and art are really the key to learning. 

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