7C’s of Communication

Assignment on: 7C’s of Communication Submitted by: XXX Date: The motor vehicles, private and commercial, play an important part in the economic growth, not only by generating revenues and employment, but also by providing efficient transport system for the economy. The automobile industry is perpetually growing, since the industrial revolution, and incessantly being shaped by the new manufacturing realties and improvement of technology in this realm. The contemporary automotive industry is based on array of companies, which operate locally and globally. The companies or organizations are indulged in designing, developing, manufacturing, marketing and selling of motor vehicles of all sorts, commercial and private. It is to be comprehended that the automotive industry does not recognize the industries, devoted to maintenance of automobile, as its part. Prior to the Great Depression, of 1930s, most of automobile industry was based in US, as it had superior technology and innovation was limited to certain segments of this particular industry. As per stats, before the economic depression, 90% of the automobile manufacturing was done in US. The true trend started to change, and in year 1980, Japan became the leader in the automobile production. The trend continues to change, as china is preparing strengthen its automobile manufacturing muscle. The impact of automotive industry is evident and hard to ignore. Most of the intra-country distribution is carried out by the commercial vehicles. In addition, many automotive companies also manufacture vehicles and such sort of machines for the military arm of the state. The imperative role, of automotive industry, has convinced me to select this topic for this particular assignment. The evolved corporate As the business realm or corporate world has evolved so did the automotive industry. In the beginning, there was communication barrier between automotive industry and its clients. However, with development of technology, new methods emerged, in the corporate world. This communication barrier broken and consumers or customers knew more about vehicles, its parts and its utility. Internet played a relevant and vital role in systematically diffusing information. The way traffic of information proved to be essential for the growth of automotive industry and its sales. For advertisement purposes, social media is being used extensively and frequently. The new mode of advertisement is not only inexpensive, in contrast to the conventional medium, used for advertisements, but also it more potent. For the in length information, companies in the industry use their websites. The information provided, on the websites, are useful not only for the customers or clients, but also for the investors, who seek to explore automotive industry to augment revenues. Grand Automotive companies Most of the auto-mobile production is carried out in the developed countries, such as US, Japan and China. Therefore, the largest automobile manufacturers are of these countries. The foremost manufactures of automobile, in US automotive industry, are General Motors, Ford and Chrysler, whereas in Japan, it is Toyota, Nissan and Honda. In the European realm, the great automobiles are manufactured by German based companies Volkswagen (Producer of Audi) and Daimler AG (Producer of Mercedes-Benz). To comprehend the communication mode and medium of automobile manufacturers, I have selected the 7C’s criteria for the three chosen companies; Toyota, Ford and Volkswagen. However before we test them on our criteria, we must comprehend 7C’s. 7C’s instrument is the product of corporate evolution that aims to enhance the communication between two or multiple parties. The more a company adheres this mechanism, better its communication is. The first refers to the Correctness; the use of appropriate language, appropriate use of grammar and accuracy in stating data The second refers to the idea of Clarity in communication. More clear a narrative or information is, the more comprehensible it is. Third C pertains to Conciseness. Concise information saves time for all. It also increased the gravity of information. Completeness is one of the 7C’s which maintains that information should be complete. Consideration demands to put oneself in the place of receiver Concreteness demands that information or communication should not murky or vague, but rather vivid. The 7th C is regarding courtesy, which means that a company must not use only one instrument to engage its client, on a certain level, but rather use genuine gestures to build strong relationship. The download time for the sites Toyota: The page, of the Toyota’s website, took 3-4 seconds to appear on screen. Ford: The website page of Ford, American based automobile manufacturer, took 2-3 seconds to open. Volkswagen: The page opened appeared on the screen after 4 seconds. Identification of service or content required Toyota: The main menu was horizontally placed, on top of the page, which assisted me to find the required content. Ford: In the case of ford too, the main menu was placed horizontally, as a bar, on top of the page, though the information available was limited. Volkswagen: In contrast to Toyota and Ford, Volkswagen has placed its menu, vertically in the side of the bar. The information required was immense and interesting. Navigation Toyota: Navigating between the pages was easy. It required split seconds to move from one page to another. Ford: In the case of Ford, when clicked a particular content or bar, instead of appearing another page, a small page appeared, on that same page. That sub-page provided required information. Graphics and Animations Toyota: The graphics of Toyota were not very vivid, but rather subtle and no fancy internet technology was used to make the website look alive. It gives a slight dull impression. Ford: In the case of Ford, large and vivid pictures were used to animate the website. Volkswagen: It has used technology to bring the best out of its website. The vertical menu and vivid page is pleasing to the eyes and leaves a great impression. Access Toyota: Access to the website is rather simple. It is easy to find on net and simple to surf. Ford: In the context of access, the website is easy to locate and easy surf and navigate. Volkswagen: In contrast to both, Toyota and Ford, accessing Volkswagen website is rather tricky, as it requires the zip code from those who want to navigate on the website. Language All three companies have used simple language to communicate or to provide information. A person with the elementary education can navigate on these websites. Special Feature In aforementioned companies, Toyota, Ford and Volkswagen, only Volkswagen had the special feature, which allowed the customers to customize their vehicle, as per desire. In addition, the cost of customized car was also mentioned to make facilitate the customer or client. All companies to certain extent followed the 7C’s of business communication. However, these companies can improve their communication. For instance, Volkswagen zip-code entering obligation is time consuming; the location of the consumer can be determined by other tools too. References BIBLIOGRAPHY Ford. (2015, April 2). Home. Retrieved April 3, 2015, from Ford: http://www.ford.com/ Toyota. (2015, April 2). Let's Go Places. Retrieved April 3, 2015, from Toyota: http://www.toyota.com/ VW. (2015, April 2). Das Auto. Retrieved April 3, 2015, from VW: http://www.vw.com/

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Category Business-to-Business Marketing
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