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Uber Company and Vancouver city

Subject: Customer Relationship Management

Paper Model: APA

Paper Type: Article

Total Words: 1828

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Document Outline

 Introduction: 
Background:
Analysis of Vancouver City:
a.    Geographical location
b.    Demographics:
c.    Psychographics:
d.    Behavior 
2.    Targeting:
3.    Positioning
7P’ s of service:
•    Product:
•    Place:
•    Promotion:
•    People:
•    Process:
•    Physical evidence:
 Quality control:
 


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 Introduction:

The tale of Vancouver is based on transformation.  The story of city is based on rainy, west coast toe hold based on land as in 19th century, this give the strategic value through the railway company.  The incorporation of city is happened in 1886 on territory as this was occupied  by indigenous people for thousands of years. The new population of city is rapidly done through the immigrants.  The new population of immigrant reflects the qualities and prejudice of time. The entire city tale reflect element of perseverance, heart break and determination along with triumph and creativity (vancouver-historical-society.ca, 2012).Vancouver  is also known as most beautiful cities in entire world. It is boarded with the Pacific Ocean and Fraser River.  The coast mountains are in east and the city is also surrounded through the shimmering waters as well as towering trees.  Approximately, 44% of population is also comprised of visible minorities. The city is in actual word is considered as multicultural city. For Canada, it is Chinatown as largest Gay community live there as boast numerous ethnic neighborhoods as belonged to little Italy and Little India. To the world Expo, the city played host role and therefore, tourism grown considerably. This also draw five million visitors to the region (city-data.com, 2012).

Background:

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