Uber Company and Vancouver city

 Introduction:

The tale of Vancouver is based on transformation.  The story of city is based on rainy, west coast toe hold based on land as in 19th century, this give the strategic value through the railway company.  The incorporation of city is happened in 1886 on territory as this was occupied  by indigenous people for thousands of years. The new population of city is rapidly done through the immigrants.  The new population of immigrant reflects the qualities and prejudice of time. The entire city tale reflect element of perseverance, heart break and determination along with triumph and creativity (vancouver-historical-society.ca, 2012).Vancouver  is also known as most beautiful cities in entire world. It is boarded with the Pacific Ocean and Fraser River.  The coast mountains are in east and the city is also surrounded through the shimmering waters as well as towering trees.  Approximately, 44% of population is also comprised of visible minorities. The city is in actual word is considered as multicultural city. For Canada, it is Chinatown as largest Gay community live there as boast numerous ethnic neighborhoods as belonged to little Italy and Little India. To the world Expo, the city played host role and therefore, tourism grown considerably. This also draw five million visitors to the region (city-data.com, 2012).

Background:

Uber Start-Up Assignment on Uber Company and Vancouver city By BAC Date: Introduction: The tale of Vancouver is based on transformation. The story of city is based on rainy, west coast toe hold based on land as in 19th century, this give the strategic value through the railway company. The incorporation of city is happened in 1886 on territory as this was occupied by indigenous people for thousands of years. The new population of city is rapidly done through the immigrants. The new population of immigrant reflects the qualities and prejudice of time. The entire city tale reflect element of perseverance, heart break and determination along with triumph and creativity CITATION van12 \l 1033 (vancouver-historical-society.ca, 2012).Vancouver is also known as most beautiful cities in entire world. It is boarded with the Pacific Ocean and Fraser River. The coast mountains are in east and the city is also surrounded through the shimmering waters as well as towering trees. Approximately, 44% of population is also comprised of visible minorities. The city is in actual word is considered as multicultural city. For Canada, it is Chinatown as largest Gay community live there as boast numerous ethnic neighborhoods as belonged to little Italy and Little India. To the world Expo, the city played host role and therefore, tourism grown considerably. This also draw five million visitors to the region CITATION cit12 \l 1033 (city-data.com, 2012). Background: 46291506515100The current paper is about Uber Company and Vancouver City. Uber is evolving the ways according to the moves of world. The rides are connected to drivers with help of apps and through this; the cities are getting more accessible. Through apps, possibilities are opened for moves of business and riders CITATION Moh15 \l 1033 (Belarbi, 2015). In 2009, through funding, the launches are within hundred of cities. The company expands on rapid basis globally by enhancing presence as this brings people and cities more closely through apps. The company has affordable rides, which is suitable according to need of every business. The prices of Uber X is less up to 40% cheaper as compared to the other mode of transportation. If the business switch to the Uber then it save is to the$ 1000 yearly on individual employee’s basis CITATION ube15 \l 1033 (uber.com, 2015). Through technology, the company has made it possible to focus on safety trough the riders and driver partners. The entire process is happened through initial stage up to final stage of trip. The driver partners focus on usage of Uber platforms, which is required as this undergo at extensive background check. Through commercials auto insurance, the ride is covered. This is started through pickoff time to drop off time. The services of company are available 24 hours and seven days. The company currently provides activities and services in more than 300 cities, which are in different 56 countries and 6 continents. The rides are available for meetings and travels, for home and for events, because the company makes it easy for guest to attend events and get back home safely CITATION Moh15 \l 1033 (Belarbi, 2015). Analysis of Vancouver City: Segmentation, targeting, positioning are three important steps. In this process, the knowledge related to customers existence, selection of customers to serve and implementation of segmentation through optimization of products and services related to segment and communication. This brings choices for making differences of people preferences and their demands. Segmenting: Market segmentation means that involving various customers into segments as they show the common needs and responds on similar basis to the action of market. For alternate growth and profit opportunities, each segment responds to different marketing mix strategy. Geographical location The geographical segmentation explain about the continent, country, state, province, city or rural in which customer group are living. The continent of city Vancouver, Vancouver, BC, Canada is North America. Demographics: 37623755038725The demographics focus is on features of customers such as age, gender, income, education, jobs and cultural backgrounds. According to consideration of Vancouver city, it can be stated that the population estimation according to 2014 is about 169,294. Approximately 80% of population is based on white people whereas black Africans, Indian and Alaska, Asian alone and Hawaiian and Other Pacific Islander are there. Furthermore, two races are famous in city such as Hispanic or Latino CITATION qui10 \l 1033 (quickfacts.census.gov, 2010). After 2000, there is +16.6% changes in population. The male gender is about 80,969 whereas females are 86,436, which show percentage of 48 and 52 percent. The estimated median house income of city is about $190,800 whereas the per capita income is $25,097 CITATION Van13 \l 1033 (city-data.com, 2013). Source: http://www.payscale.com/research/CA/Location=Vancouver-British-Columbia/Salary The following charts represent the salaries related to jobs in different sectors. The famous educational programs are Cooking and baking, Computer and technology, health and fitness, languages and tourism. The city is made through five different cultures such as Japan, china, Indians, First Nations, and Italians CITATION 5CU09 \l 1033 (tourismvancouver.com, 2009). Psychographics: Psychographic segmentation is related to the lifestyle of people in the city. This enhances people’s social class, lifestyle, personality, opinions, and attitudes. The people of city are healthy as compared to the other cities of country, the obesity was issue of city in past but with the passage of time the score of obesity getting low. Several healthy trends are seen in country and Vancouver city is famous for it. People like to have healthy food such as ingredients like berries and Kale. The customers attitudes are more inclined towards new changes. Before introducing services, there is need to care healthy standards and wellness programs of people. Vancouver is severally class divided more than Toronto. The people are more knowledge workers, professionals, and creative, which are clustered related to its core and form huge. Furthermore, the people are contained wedge to west and north is based on natural amenities such as mountains, parks. The people are educated and therefore, colonized the most central. The people are functionally economical. They transit routes, near universities and other institutions of knowledge, which are close to waterfront and natural amenities. The people want to cluster and concentrate around one another gaining additional economic advantage CITATION RIC14 \l 1033 (FLORIDA, 2014). Behavior  People prefer to help and promote the courteous behavior related to public transit. This is considered as simple action as this ensures enjoyable and positive transit experience. Transit means that sharing of small space as this is important to treat other such as courtesy and respect. People prefer to avoid loud conversations and prefer to talk softly and quietly. The people also care the health of others as they sneeze by covering their mouth. The respect is compulsory whether that is small driver CITATION ken13 \l 1033 (kenneth, 2013). Targeting: The Uber Company should target the customers through the Multi-Segment Targeting. The basic reason behind that is the company is not prices conscious as the company provide the facilities to the people related to the home transit, event arrival and meetings. Furthermore, this can provide services to college and universities students. The strategy of company is also based on low process as compared to others. So, all of standard facilities will remain same along with lower prices because it will be easy to target market. Positioning 39243006515100 Several facilities are available in city; such as taxi, bus, train, and private vehicle for the transportation of people. This brings a competition for the Uber Company. The competition can be reduce through the enhancement of lower prices and increased qualitative services of company. He business of company can flourish because place is famous for its tourism and different natural and mountain areas which urge the tourist to be part of city. The most important feature of company is “provide services on quick demand”. 7P’ s of service: This is considered as integral part as blueprint design of service marketing mix. It is based on seven distinguish features. Product: 44196003419475 The product is based on service of Uber company American international transportation network. The rides of Uber Company are connected to drivers with help of apps and through this; the cities are getting more accessible. Price: The prices of company will be lower as compared to the other transportation network. The company will continue its past strategy related to the price of service. The past price strategy is highlighted through chart. Place: The place of company services will Vancouver city of Canada. This city is famous due to its different populated people as well as five different cultures such as Japan, china, Indians, First Nations, and Italians. Furthermore, the business flourishes in Vancouver city due to tourism aspects. Promotion: The promotional strategies will base on gorilla marketing because it will attract quickly customers. Furthermore, social media will help because the people are educated and they prefer IT jobs, education, universities and developed mode of communication. The print media will also remain helpful. People: The people of city are similar to people of any else place of world as their attitudes are based on 90% nice and 10% jerks. The people are diverse as they focus on creativity and strength. Through analysis, it is decided the services people of company will also diverse because it attract several customers. If customer is African then service will provide according to demand such as African, white or Indian. Process: The service will be provided just after a quick demand. The company provide 24 /7 services to customers. The transportation will provide to customers through Uber app within minutes. The app urge to select service; such as one tape to ride, reliable pickups, clear pricing and split fare CITATION ube151 \l 1033 (uber.com, 2015). Physical evidence: The physical evidence is app of company and feedback through transportation network. Furthermore, auto insurance programs, facilitated cars will example of physical evidence. Quality control: The quality control is assess through quick service of company based within minutes. The company show commitment to safety rides and drivers. Through this, it can be stated that the company follow strict safety standards and provide insurance coverage. The company ensure about comfort and security which is standard example of quality control of company in world. The drivers are hired after multi-state criminal background checks and customers can also check driver status. In addition to this, employees of company keep our streets safe for everyone CITATION ube152 \l 1033 (uber.com, 2015). Bibliography BIBLIOGRAPHY Belarbi, M. A. (2015). Startup From The Bottom: Here Is How Uber Started Out. Retrieved december 3, 2015, from http://gulfelitemag.com/startup-bottom-uber-started/ city-data.com. (2012). Introduction. Retrieved december 3, 2015, from http://www.city-data.com/world-cities/Vancouver-Introduction.html city-data.com. (2013). Vancouver, Washington. Retrieved december 3, 2015, from http://www.city-data.com/city/Vancouver-Washington.html FLORIDA, R. (2014). How Toronto, Vancouver and Montreal became cities split by class. Retrieved december 3, 2015, from http://www.theglobeandmail.com/globe-debate/the-new-class-divide/article21456139/ kenneth. (2013). 25 Public Transit Etiquettes You Should Know And Follow. Retrieved december 3, 2015, from http://www.vancitybuzz.com/2013/08/the-top-20-public-transit-etiquette-rules-you-should-know-and-follow/ quickfacts.census.gov. (2010). Vancouver (city), Washington. Retrieved december 3, 2015, from http://quickfacts.census.gov/qfd/states/53/5374060.html tourismvancouver.com. (2009). 5 CULTURES THAT HELPED SHAPE VANCOUVER. Retrieved december 3, 2015, from http://www.tourismvancouver.com/vancouver/about-vancouver/5-cultures-that-shape-vancouver/ uber.com. (2015). SAFE RIDES, SAFER CITIES. Retrieved december 3, 2015, from https://www.uber.com/safety uber.com. (2015). THE UBER APP. Retrieved december 3, 2015, from https://www.uber.com/ uber.com. (2015). UBER FOR BUSINESS. Retrieved december 3, 2015, from https://www.uber.com/business vancouver-historical-society.ca. (2012). The Story of Vancouver. Retrieved december 3, 2015, from http://www.vancouver-historical-society.ca/blog/introduction/

Get Rewriting & Paraphrasing Help!

We have more than 1500 academic writers and we promise 0% plagiarism in your paper.

Paper's Detail

Category Customer Relationship Management
Paper Type APA
Reference Type Article
Words 1828

Our Online Writers

Mathematics & Physics

237 Homework Orders Completed

5.0

online

Study Table

Australia

Dear respected Client, I am a qualified and experienced Writer, Researcher, Tutor, analyst and Consultant. …

Mathematics & Physics

207 Homework Orders Completed

5.0

online

Helping Door

Pakistan

Dear respected Client, I am a qualified and experienced Writer, Researcher, Tutor, analyst and Consultant. …

Business & Management

237 Homework Orders Completed

5.0

online

Homework Specialist

United Kingdom

I am an admired writer in all fields of writing with over 5 years of …

Order Your Homework Today!

We have over 1500 academic writers ready and waiting to help you achieve academic success

Private and Confidential

Yours all information is private and confidential; it is not shared with any other party. So, no one will know that you have taken help for your Academic paper from us.

Our Customers Rating

Order Now

Frequently Asked Questions

Private and Confidential

Client’s all information is private and confidential; it is not shared with any other party. Even, we don’t ask client name and give user name to his/her profile. So, no one will know that you have taken help for your Academic paper from us.

Payment Safeguard

We only accept PayPal as our payment method. It is 100% secure. As, We don’t take and store any Credit/Debit card information.

Plagiarism Free

It is guaranteed all your Homework/Assignments Solutions are plagiarism free and original. Writers here charge for their efforts not for Copy/Paste work and TOS management takes strict action against those writers.

Guaranteed Quality

All the writers working here are recruited and chosen after taking strict evaluation of their Academic degrees, Experience and background. Then, they are allowed to work here as providing quality homework solution is our first priority.

24/7 online Writers

Our website is worldwide forum, where 100s of experts all over the world remain online round a clock, so, you can come at anytime and get the help from any of your homework. Even Urgent within 1 hour!

Prices at TutorsOnSpot.com

Prices at tutorsonspot.com are very competitive and low. As, tutorsonspot.com is marketplace so, all the writers bid for getting the work and competition among the writers lowers the price and you get your work done at low minimal prices.

Guarantees

  • Our service provides you with original content that does not have plagiarism in it. We are renowned for providing our customers with customized content that is written specifically for them. If you are thinking, can someone help me with my research paper? You can depend on us to help you out.
  • Our motto is to meet deadlines and deliver your solution right on time.We understand that you want to save your time and we respect it. Regardless of the difficulty, we deliver an unparalleled solution without any delay. Moreover, you get a money back guarantee in case you are not satisfied with our service. To understand this guarantee, check our terms and conditions related to it.
  • We perform a detailed research when writing your paper. With all of our services, we ensure to perform extensive research before creating your solution. Furthermore, if you have any questions, just reach out to our customer service team that is available all the day.
  • It is our primary goal to satisfy you. Thus, if you are thinking: can someone write my research paper? Just contact us and get the best services that you can get.

Homework Questions in Business & Management

Best Service for the Struggling Students

Services For All Subjects

We have experienced tutors and assignment experts from all over the world for all subjects.

24/7 Live Writers

100's of qualified phd tutors round the clock.

Best Price Guarantee

Compare our price. Our services are of highest quality and lowest price, Guaranteed.

Plagiarism Free Work

Your information including personal details are safe with us.We have strict privacy policy.

Safe Payment Options

Pay using paypal though verified gateway for maximum safety, No risk.

100% Privacy Guaranteed

Scan our work with all plagiarism checking tools, Result will always be 0%.

Guarantee Your Academic Success!

Place an Order