A Case Analysis Submitted By:

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 607

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Case Analysis:


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This case discusses the opportunity lost of the Hotel California by Ms. Warren due to the negligence of the Mechanics National Bank. The deal Ms. Warren had with the owner of the bank was canceled due to the failure of the Mechanics National Bank to on time eliminate the lien on her Lagoon Beach property. For this reason, Ms. Warren is suing the Mechanics National Bank for the opportunity lost as she has to withdraw from her first deal of Hotel California which was available to her for $4.3 million and she bought another hotel for $4.7 million. In order to assess the opportunity lost on her decision, she decided to hire Desert Mirage Accounting in order to value the bed and breakfast inn.

She wanted Mirage Accounting to determine if the collateral value of the bed and breakfast inn would be enough to stay away from on needing the title to the unoccupied land. In order to perform the task, the Desert Mirage Accounting has used the valuation methods which are the gross margin and the current value of cash flows. The gross margin is estimated by taking the gross profit and revenue

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Table of Contents Introduction    3 Corporate strategic plan    3 1.    External environment effects    3 1.1 Importance of External environment    4 1.2 Shareholder’s needs    5 1.3 Major Change In External Environment    5 2.    Reviewing a Business Plan    6 2.1    Analyzing Effect of Business Plan    6 2.2 Business current Market    7 2.3 Develop competitive strength and weaknesses    7 3.    Strategic planning opinion    8 3.1 Models for strategic options    8 3.2 Comparative understanding    8 3.3 Future strategy    9 4.    Strategic plan    9 4.1 Strategic Structure    9 4.2  Criteria for potential options    10 4.3 Resource Implication    10 5.
Table of Contents Introduction    3 Corporate strategic plan    3 1.    External environment effects    3 1.1 Importance of External environment    4 1.2 Shareholder’s needs    5 1.3 Major Change In External Environment    5 2.    Reviewing a Business Plan    6 2.1    Analyzing Effect of Business Plan    6 2.2 Business current Market    7 2.3 Develop competitive strength and weaknesses    7 3.    Strategic planning opinion    8 3.1 Models for strategic options    8 3.2 Comparative understanding    8 3.3 Future strategy    9 4.    Strategic plan    9 4.1 Strategic Structure    9 4.2  Criteria for potential options    10 4.3 Resource Implication    10 5.
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