A Study On Financial Analysis of Apple Inc

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: Article

Total Words: 5437

Document Outline

Introduction:
Competitors:
Financial Analysis:
Ratio Analysis
Liquidity Ratios:
Current Ratio
 


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This study comprises of financial analysis of a company including the ratio analysis and the per forma analysis. To accomplish the purpose of the study, Apple Inc. is selected. Apple Inc. is a public company based in United States and incorporated on January 1977. The main business of the company is too design, manufacture and market electronic products like the mobile communication, media devices, personal computers, related software and music players (Weygandt, Kimmel, & Kieso, 2015). The marketing section of the business consists of networking solutions, services, accessories and third party digital content and applications. The main products of the company include the iPhone, iPad, Mac, iPod, Apple TV and operating systems like iOS and OS X. The company falls under the sector of Computer hardware & Equipment while the industry is electronics computers and electronics computer manufacturing.

Competitors:

The competitors of the company are those companies falling in the same industry. The competitors of the Apple Inc. are selected randomly for the purpose of comparison in the ratios analysis. The five selected competitors of Apple Inc. are listed below for further reference (Brigham & Ehrhardt, 2013)

 

  • Apple Inc.
  • Hewlett-Packard Co

Financial Analysis:

Financial analysis of the company refers to evaluating the financials of a company to extract useful information. These financials are usually a part of the financial reports of the company, which has now become an accounting obligation for the public companies. In this study, the financial analysis is based on the evaluating the current financial health of the company as well the future predictions for the company. For the evaluating, the current financial health of the Apple Inc. ratio analysis of the company is part of the study.

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