Alex’s lemonade Stand foundation for Childhood Cancer

Assignment on Alex’s lemonade Stand foundation for Childhood Cancer By ABC Date Alex's Lemonade Stand Foundation for Childhood Cancer Nonprofit Alex’s Lemonade Stand Foundation struggle with the concept of improve marketing activates with best marketing tools. Their mission is Alex’s Lemonade Stand Foundation want to use perfect marketing strategy that is it slimy to apply marketing in Alex’s Lemonade Stand Foundation. Marketing purpose is to meet audiences where they are mentally and physically and to mission, represent honesty, and promise to customer what can deliver. So these are very important assess Alex’s Lemonade Stand Foundation CITATION ale15 \l 1033 (alexslemonade.org, 2015). Performance an organization self-assessment: First of self assessment of the Alex’s Lemonade Stand Foundation is proactive marketing plan current assess at your organization as define your audience, create a list and think about how you treat your audiences CITATION Dav112 \l 1033 (DavidWells, 2011). So define channels which communication channels do you use and what duration. So the best channels is (1) Organization website, Set the Alex’s Lemonade Stand Foundation website more attractive and state of the art. (2) Social media include facebook, mail, twitter, blogs, and marketing automation all media use. (3) Paid advertising use print or online banner ads for main market and people spaces. (4) Unpaid placements use PSAs for capture target customer CITATION Bri11 \l 1033 (Solis, 2011). (5) Communication includes direct mail to vendor, newsletter, and the e- newsletter and messages explain the Alex’s Lemonade Stand Foundation vision, mission, and contract with the target audience time to time CITATION Car133 \l 1033 (Morgan, 2013). (6) Special Events, with the help of context Time for Analysis: explain the mission and vision to the audience that help the cancer people set the tagline relevant pitch if you meet someone in an elevator who had never heard of your Alex’s Lemonade Stand Foundation so you describe during the one minute CITATION Tri13 \l 1033 (Forant, 2013). Set Goal and strategies: so each goal there are objectives so every objective has strategies so each strategies has tactics. So set the strategy, goal, objectives, and tactics are used interchangeably. Public relation will continue to transform and change you see better or worse so career in PR mean handling communication in the public relation. Therefore, the PR is new approach as shift in thinking from strategy and planning through to implement and measurement so the professional discover new research methods and develop specific polices to guide employee and public participation with variety of social media channels and build to relationship with stakeholders with new technologies. Therefore, each new practice increases the knowledge of professional in social Media and public relation CITATION Dav112 \l 1033 (DavidWells, 2011). What the social media meets so following are the eight practices are: PR Practice 1: PR policy Maker: Policy maker is the professional and guide the social media development process. So respect to communication twitter, face book, you tube, linked in and mail criteria use for marketing. Therefore, set the target community all middle class and upper class community set the logo color use that attracts the community and compete with social profile. Then door relation with the stakeholders then obtaining feedback from the stakeholders it is compulsory. The main purpose of the strategy is social sites is used awareness and crowed sourcing as twitter, face book, email, letters etc. so the frequently conversations which can sharing information. Then link with news article, blog, posts application etc. and set the palate form as Marketing automation and raised the fund for the charity. Set the objective then compare risk not use highly paid tools for marketing because it is not profit Alex’s Lemonade Stand Foundation. One of the best social media is the website CITATION Car133 \l 1033 (Morgan, 2013). PR Practice 2: The Internal Collaboration Generator: It is new practice how the communication professional collaboration stars on the inside the so the collaborating with the HR department and the Finance department. PR Practice 3: The PR technology tester: Therefore, use of social media channels Tools and technology so test the latest technology for better interaction with the target market and public. Therefore, technology tester uses the effective use of information technology as Marketing automation, Google, TV CITATION Tri13 \l 1033 (Forant, 2013). PR Practice 4: The Communication Organizer: Professional implement educate and redirect an Alex’s Lemonade Stand Foundation to implement a new communication process so it is make sure the company stakeholders are pulling information from the Alex’s Lemonade Stand Foundation. So write the letter or email is best way to company stakeholders is pulling information from the Alex’s Lemonade Stand Foundation CITATION Car133 \l 1033 (Morgan, 2013). PR Practice 5: The Pre- crisis Doctor: The pre crises doctor is the professional and checks or realizes organization face crises. Therefore, the excises are fund raising is not right collect. Therefore, different above marketing tools use that is the tool for overcome the crises of the organization so this strategy is very best for advertisement CITATION Dav112 \l 1033 (DavidWells, 2011). PR Practice 6: The Relationship analyzer: PR professional who practice to maintain organization productivity with the help of latest technology it observe the target audience and connect with audience with the E-letter, emailed. Connection for better strategic engagement with high-level interaction that is the very fruit full Alex’s Lemonade Stand Foundation CITATION Tri13 \l 1033 (Forant, 2013). PR Practice 7: The reputation Task force member: Pr professional performing the reputation task who practice reputation management because social media can change company reputation. So set the core values as brand voice so it is high speed to respond with transparency, immediately, constant and accuracy it is very beneficial for the Alex’s Lemonade Stand Foundation CITATION Bri11 \l 1033 (Solis, 2011). PR Practice 8: The master of the Metrics: PR professional who moves from just accepting so measurable objectives and so compare the result social media out comes and then accountability what was the cost of social media and what outcome CITATION Car133 \l 1033 (Morgan, 2013). Therefore, analysis these eight practices successfully and apply to social media strategy and planning the Alex’s Lemonade Stand Foundation So above mention differ marketing tools are use for the marketing strategies these are work with full of efficiently and effectively. References BIBLIOGRAPHY \l 1033 alexslemonade.org. (2015). How You're Helping . Retrieved April 4, 2015, from http://www.alexslemonade.org/ DavidWells. (2011). Social Media Tips and Best Practices From PR Pro . Retrieved April 4, 2015, from http://blog.hubspot.com/blog/tabid/6307/bid/18469/Social-Media-Tips-and-Best-Practices-From-PR-Pro-PRSarahEvans-Inbound-Now-27.aspx Forant, T. (2013). 10 Social Media Best Practices for Brand Engagement. Retrieved April 4, 2015, from http://www.exacttarget.com/blog/social-media-best-practices-for-brand-engagement/ Morgan, C. (2013). WHEN THE SHOE FITS AND OTHER THOUGHTS ON BLOGGING FOR PR BEST PRACTICES. Retrieved April 4, 2015, from http://www.socialmediatoday.com/content/when-shoe-fits-and-other-thoughts-blogging-pr-best-practices Solis, B. (2011). 14 Best Practices for Long-Term Social Media Success. Retrieved April 4, 2015, from http://mashable.com/2011/04/28/14-best-practices-for-long-term-social-media-success/

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