Amazon.com

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Essay

Total Words: 1362

Document Outline

Amazon.com:
Company analysis:

SWOT analysis

Financial analysis:
 


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Amazon.com:

Amazon.com is one the largest company who deals in the retailing of the goods through online marketing. They serve many of the products with wide range of the products in the marketplace through subsidiaries. Almost 11 countries Amazon.com served internationally and globally worldwide.  Jeff Bezos is the CEO of the Amazon.com. The main competitors of the Amazon.com are eBay Inc and Netflix etc. ( Amazon.com, Inc., 2015)

Company analysis:

In determining the Amazon.com analysis, it must be understand its internal and external environment to elaborates its demonstration and its business activities that how the company operations are perform in the globally. The internal analysis consists on strengths and weaknesses and its financial analysis must be elaborated in the following heads. The external analysis consists on the threats and opportunities that must be recognized to serve the needed requirements for the Amazon.com.

SWOT analysis:

In SWOT analysis first discussing about the strengths, that is the core part of the company in the strategic environment. Amazon.com is of the largest retailing online shop.  Amazon.com derives the value from their strategies of the management these are differentiation, focus and cost leadership. (Gillmor, 2013) The company has followed these strategies to serves the shareholders to maximize the share value.  The acquisitions and mergers of the company to gain the more control on the operations enhances the values for the business operations. Economies of scale and extra-ordinary distribution system is one the effective operations of the Amazon.com.

In discussing about the weaknesses of the Amazon.com, they have not service outlet in of the country to present in the service outlets of the company. Optimization of the cost is not effective because the company has offers free shipping charges to all their customers. The margins of the Amazon.com are minimal that leads to the zero. Adding many new categories in the business range is confusing for the customer to rectify the product for the requirement. (Gillmor, 2013)

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