This document is written by an Expert Academic Writer on
Question 1: By mid-2011, Burger King was not in any of the following five countries: France, India, Nigeria, Pakistan, and South Africa. Compare these countries as possible future locations for Burger King.
Question 2: When entering another country, discuss the advantages and disadvantages that an international restaurant company, specifically Burger King, would have in comparison with a local company in that market.
Burger king is an international chain of fast food restaurants engaged in selling hamburgers. The company has head quarters in Miami, Florida and United states. The company began its services in 1953 in Florida. At that time, the company was operating under the name of Insta burger king. Later on, the company adopted the name Burger King and operating under the same title until date. According to Denker and Elaboration (2013), by the end of year 2013, the company had more than 13,000 outlets in seventy-nine countries worldwide. Sixty-six percent of its operations were in US and rest of the portions in other countries in the world.
The company decided in 2013 to move to franchised model. The menu of burger king is expanded from basic offering of Berger to French fries, sodas, tea and mineral water (Mouw, 2007). The current study is concerned with analyzing various aspects of Burger king global operations. The study analyzes the potential benefits associated with expanding its operations to Pakistan, India, Nigeria, South Africa and France. Majority of the following countries are emerging economies and possess huge potential for the company to expand its market. The study also analyzes the potential benefits and disadvantages associated with expanding its operations to such countries(Jakle and Sculle, 2002).
Knowles (2000) described that, where there is high profitability and related benefits are associated with internationalization, potential drawbacks are important to consider which may face by the company. Moreover, study provides suggestions about the company possible expansion to emerging and developing economies to bridge its expansion gap. The countries, which are rich in youth population and commercial activities, could be a good option to initiate its operations. The youth and large number of shopping centers provide feasible business environment for the company (Motz, 2011). In addition, the study explores how the company’s head quarters in international locations have significant impact over competitive position of the company. The company has successful experience of initiating its business in Brazil. The company is intended to apply the same strategy to begin its operations in Russia. Lastly, the study evaluates the foreign exchange risks faced by the company and presented the way out from such situation
You can also get help in Re-Writing/Paraphrasing this paper with Guaranteed 0% Plagiarism by an Expert Academic Writer on
Click the button above to view the complete essay, speech, term paper, or research paper
Subject: Consumer Behavior
Type: Research Paper
Subject: Customer Relationship Management
Subject: Consumer Behavior
Type: Case Study
Subject: Business-to-Business Marketing