Article “Supply Chain Partnerships: How Levi's Got Its Jeans into Wal-Mart

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Business Plan

Total Words: 1256

Document Outline

Why did Levi's consider selling their jeans at Wal-Mart? (In other words, what are benefits from the viewpoint of Levi's?) (5%)
Why did Wal-Mart consider selling Levi's jeans at Wal-Mart? (In other words, what are benefits from the viewpoint of Wal-Mart?) (5%)
Wal-Mart is one of Levi's buyers. Whose bargaining power is bigger? (Wal-Mart or Levi's?) Assess bargaining power of Wal-Mart from the viewpoint of Levi's, as high, medium, or low. Justify your assessment. (5%)
What generic strategy (among the following four: (1) broad target / cost leadership, (2) broad target differentiation, (3) focused target / cost leadership, and (4) focused target / differentiation) is Wal-Mart following? Justify your answer. (10%)
Define entry barrier. Discuss how Wal-Mart uses information technology to increase entry barriers of its industry. Justify your answer. (10%)


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. Why did Levi's consider selling their jeans at Wal-Mart? (In other words, what are benefits from the viewpoint of Levi's?) (5%)

Levi's accepts the fact that the new retail venue and new line, these accumulate may heightened the sales figure by millions in a deal. Almost 100 million of customers walk in Wal-Mart regularly is not a false assumption for business transformation. Ira Kalish, a retail industry economist says, "Levi needs to face reality". She reiterated, that the firm is already facing an approximate 40% decrease in its revenues and hence in size ultimately. This business proposal will probably prove a good business strategy to work with wall mart in collaboration.  In this collaboration, they can gain a high volume to survive in the industry.

Q2. Why did Wal-Mart consider selling Levi's jeans at Wal-Mart? (In other words, what are benefits from the viewpoint of Wal-Mart?) (5%)

Wal-Mart is considered as the biggest place where almost every mom in the USA goes, and makes purchases for her sons, daughters, their school supplies and other casual pants.  Therefore, in the event that you need the children, and whatever is missing related to things missing in family apparel block at Wal-Mart and it can be offered  (University Alliance, 2012).

That is more; you need another item for this new client. The organization, as of now the biggest attire retailer on the planet, needs better to do clients. To attraction more customers, it needs huge variety. Recognizing the fact about organization's clients originated from a diverse family groups,  the organization keeps on tailoring its choice to address the needs of those clients, as saying by Wal-Mart Senior Vice President Lois Mikita.

Q3. Wal-Mart is one of Levi's buyers. Whose bargaining power is bigger? (Wal-Mart or Levi's?) Assess bargaining power of Wal-Mart from the viewpoint of Levi's, as high, medium, or low. Justify your assessment. (5%)

Bargaining power of Wal-Mart will be higher, as it is mentioned in the document that Wal-Mart had a huge demand that will boost the firm business. However, as well as the sale increase is expected, there are ultimately huge demands to fulfill by Levis that is difficult to meet (Investors, 2014)

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