Assessing sustainability of competitive advantage

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 540

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Operations of Coca cola are affected through the changes in laws and regulations.             This is due to the changes in accounting standards and taxation requirements. Due to Government restrictions in USA, the company relocates capital across borders. The consumers despite of little high prices prefer to purchase coca cola product at once. This gives customers satisfaction especially when prices are high then the company will promote as beneficial alternate. The customers show more concern related to nutrition. They focus on their life expectancy. Through increase demand of healthier risks, non-alcoholic beverage sector is affected. The company focuses on efficient packaging and design of bottles due to the customers’ demands and technological improvement preferences.

Various Strengths of Coca Cola Inc provide the basis for its competitive advantage. Brand equity, company valuation, largest market share, global presence, affective marketing strategies as well as customer loyalty and distribution network across the world are major strength areas. These areas of strengths enable the company to attain and sustain its competitive advantage in terms of largest market share and brand in beverages. 

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