Assignment on Supply Chain (Questions & Answers)

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 1339

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In what respects could Base of Pyramid (BoP)(e.g., Africa, Rural China and India) markets provide growth engine opportunities even for businesses in Top of Pyramid (ToP)?


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According to market size, Africa is at the base, Rural China in middle and India at the top of the pyramid. Consider the alignment as the bigger to smaller. This means that African market is quite bigger than India and China. With the increase in the technology and market trends, the overall economy and scenario for the business are also changing in the region. The most developed market in the continent of Africa is South Africa. The consumer market in Africa is changing rapidly with increase in the use of the different technologies and interactions with the outer world (Fields, Craighead, & Ketchen, 2015).

Africa is not more marketing for the raw materials

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