Banneker Industries, Inc Case study (Questions and answers)

Subject: Service Marketing

Paper Model: APA

Paper Type: Assignment

Total Words: 473

Document Outline

Question 1
Question 2
Question 3
Question 4
Question 5

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Question 1

CEO and president of Banneker were force behind providing strategic solutions of supply chain management. They worked on strategic sourcing and logistics of third and forth party logistics. It trained employees towards ISO certification. It developed clear mission and work on this mission for achieving organizational success. It focused on customers for increasing supply chain value. They believed that hiring of talent employees is a key to success in supply chain and customer’s satisfaction. It entered into diversified business. Banneker also focused on mentoring existing customers as compared to attracting new ones.

Question 2

According to my point of view, Banneker should also focus on diversified customers. It should expand its customer’s base line. Diversification is necessary for increasing and growing market share. No doubt, there can be one primary customer, revenue of company can be generated heavily from that customer but it should also include others for minimizing its risk level and increasing growth. A company cannot maximize its profit by focusing on one customer. Diversification is important for accomplishing long-term goal of organization. Diversification can be bused for improving reputation. It is useful for sustainability of financials.

Question 3

As Banneker is small business having small customers base. Competitors can take this advantage and reduce its growth. Small business cannot satisfy demand of large customer’s base. In order to expand its business, it should merge with other businesses. It will generate chances of future progress for company. Consortium is beneficial for expansion and growth. It can attract more customers and fulfills demand of more customers. Disadvantages include sharing of profit. It allows more than one businesses to share profit and lose together.

Question 4

Banneker should develop philanthropic site of its business model. This concept will use to promote its educational site. This strategy will used to train its employees in services of supply chain management. This approach is feasible as it provides satisfaction to customers. This business model is divided into three parts. First part includes training and counseling. Second part is divided into providing facilities to the management. Third part of this model is supply chain management operations and manufacturing. This model is developed for profit business.