Barret Farm Foods: A small firm’s international launch

Case study on Barret Farm Foods: A small firm’s international launch By ABC Date Answer 1: Therefore, there are some problems faces Philip Austin’s for European expansion are there are the large number of competitor in the market. Food is a complex business and it is perishable so required special equipment for distribution so expand the business then faces many problems. There are commission structure is different so the distribution and the supplier problem face in the EU. Some brand which generate lower profit margin that is the great reason to compete the competitor in the market. Therefore, it is entrepreneurial approach to exporting so the growth of the business will increase the business but the competition is very high. The exporting is complexity of pricing so the pricing strongly affect the sales and profits so the potential drawback is exchange rates, tariffs, competitor and compliance. Therefore, the systematic approach to exporting is assessing the potential market acquiring appropriate skills and competencies and implementing export operations. So experienced manger assess the global market opportunity then organize for exporting as what is export venture and discuss the productive resources. So consider the indirect exporting and assess acquired capable skills then implement exporting strategy. Alternative organizational arrangements for exporting consider the domestic companies, foreign intermediary. Therefore, the systematic approach to exporting is assessing the potential market acquiring appropriate skills and competencies and implementing export operations. Answer 2: Barrett senior mangers shared Austin’s enthusiasm about exporting to Europe so he had little expertise to handle deal with the complexity of international shipping as export documentation. Explore customer and better receiving payment so control the export transaction is very difficult task. The new exportation transaction takes more time to complete so the firm would have arranged for financing of export sales. Barrett has to resort store branding which generate lower profit margin. Barrett chooses its entry strategy for Europe and opposed the foreign direct investment or licensing because the much time required fulfilling the requirement and much complication in the process. opposed foreign direct investment. exporting provide many benefit as increase the profit of the business and the cost minimum so the growth of the business is increase and the time saving that advantages exporting provide to Barrett. Barrett keep its pricing competitive because the complexity of pricing so the pricing strongly effect the sales and profits so the potential drawback is exchange rates, tariffs , competitor and compliance. Therefore, the systematic approach to exporting is assessing the potential market acquiring appropriate skills and competencies and implementing export operations. So experienced manger assess the global market opportunity then organize for exporting as what is export venture and discuss the productive resources. So consider the indirect exporting and assess acquired capable skills then implement exporting strategy. Alternative organizational arrangements for exporting consider the domestic companies, foreign intermediary. Answer 3: Barrett thought that the price strongly effect sales and profits so there are numerous challenges are so price affects the transportation cost, exchange rate, tariff, buyer rate, regulatory compliance and the cost of distribution and the marketing effect the pricing strategy these are the numerous challenges face in the exporting. Therefore, the price affects the above point. Creating small export team that handles all export operations. So introduce the new product from the other countries. So increase the sale volume, improve the market share, and generate the profit margin increase. Reducing per unit cost of manufacturing or Stabilize the fluctuation in sales minimize the cost foreign market entry. Therefore, the firm gives new market for sale will increase. Minimum risk and maximum flexibility and different strategies are implementing in the organization. The leverage the capabilities of foreign distribution. Answer 4: Barrett chooses direct and indirect export because exporting that is accomplish by contracting with intermediaries located in the firm home market because the smaller exporter. Therefore, the indirect export use to business growth is increase. Barrett chooses the direct exporting and in direct exporting it is the contracting with intermediaries located is the foreign market it is beneficial because increase the business. The ideal characteristics of European intermediaries are a clear purpose and tight service to mach, and implementation model deliver the home company, a favorable work place environment, good reputation and relationship, ability to innovate, adapt and work with full honesty that is the reason the business growth is increase. The new export transactions take more time that is the reason time is vested then so the firm would have to arrange for financing for export sales so the smart sport team and hire train employee in export operations. Answer 5: Therefore, other organization as BURNS Philip, Elders-IXL and southern famers are already doing business in Europe so these companies worked serve several super markets. Groups as marks & Spencer, Tesco worked. Therefore, the Barrett examine current product offering in the market so appoint an agent such as for EU sales. so these person contract potential customer and contract to immediate sales so Barrett forward some product and the company literature top European importers and identify capable distributor in Europe that have access the super market in the Europe so the other large scale website to attract export business that is very fruitful to Europe customer and the Barrett. So the better internal expertise is deal with the international shipping so efficiently work to new export transaction the team hire that is expert of export operation and use the special equipment and the distribution so deliver the product to final; customer with full of quality and speedy that is the reason the company growth is increase. Barrett compete in pricing competitive as so the senior manger realize that price strongly effect the sales so the management decide reasonable prices charges to the customer that is the best reason the exporting system work with full of efficiently and effectively so it is the achievement of the Barrett. Answer 6: Austrade is the Australian governments trade promotion agency so the agency highlighted potential advantage Australian food export to Europe so the calculation according to austain food export exceed AU$ 30 billion last year. So the Austrian believed that the food stuff are the coming trend wants to boost export the people like the fast food and the European market is the big market for the food stuff and the coming trend is change. So the export are primarily raw food and only just 10% of proceed food value adding were done in Australia so the company trade would improve. For example, so the exporting of raw grains to Europe so the austrade want that Australian producer involved in process the grain them into the bread. Therefore, the different bakery products are ready with the help of grains. So that is the beneficial for the Australia creating jobs for Australians so the austrade believes sugar , meat and the dairy products and the marine products have the more potential for food processing that is very beneficial for the Australia.

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Paper's Detail

Category Business-to-Business Marketing
Paper Type APA
Reference Type Case Study
Words 1161

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