Best U.S. Presidential Campaigns

Subject: Strategic Marketing

Paper Model: APA

Paper Type: Research Paper

Total Words: 352

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Best U.S. Presidential Campaigns
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Best US Presidential Campaigns

The best presidential campaign was considered the campaign of 2008 presidential elections. The candidates for the presidency were two known personalities in America i.e. John McCain and Barak Obama. In addition, amongst both of them, the Barak’s Obama campaign was termed as more effective and positive because it focuses on the work and values on whom the worker class could easily rely. The ads of Obama were more positive and effective ones but some of those ads might contain attacking on his counterpart, John McCain. He selected Joseph Biden as candidate for vice president. The ad campaigns were notably very aggressive and sharper than the previous campaigns. (Livingroomcandidate.org, 2014)

The most important thing in Barak Obama campaign was that the ads attach President Bush with the John McCain. In this scenario, there were very low approval ratings for these campaign ads. The linking of McCain with the former president, Bush undercut the image of being an independent candidate by him. The Barak’s campaign was also very effective because he was the first African-American presidential candidate in 2008 ad campaign. In those times, the country was hit hard by the economic crunch and mortgage/credit crisis overshadowing the economy. The campaign of John McCain was mainly focusing Barak Obama by presenting him as liberal democrat who favors increase in taxes and cannot lead the nation with front.

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