Beyond products

Part 1: Brief summary:

The study provides major consideration towards the importance of services marketing in today’s business. Many of the companies manufacture goods, deliver to its potential customers, and provide essential services like maintenance and service packages. Services marketing help the company to build customer loyalty and brand image in the minds of customer. The big step considered as for-pay services. The major pitfall is trouble in entering new territory with similar strategy for the introduction of product and services. The roadmap is indentify the major successful drivers including separate regions with separate strategy and develops service packages.  A host of hurdles is contains when the company provide services like maintenance and training courses free of cost to secure the sales. When company charge such services, customer are unable to pay for something, they used to get free. The internal resistance in services planning is the major issue in services marketing. The sales team has certain targets to achieve for incentive programs and sustain with services into structure that is the major issues in corporations. The values of intangible offering are difficult than selling tangible product. (BROWN, GUSTAFSSON, & WITELL, 2009)

When company transformed their business into services category, it means new sales connection are build with customers. The sales force is facing issues in selling services. It required different knowledge of customer operations that are used to market services. The general knowledge of the industry must be known when delivering services to their potential customers.  Creation of separate services with rest of business to deliver new offerings is the new ways of successful service marketing.  Value added services and development of new mindset enhances the capabilities of company to deliver high services for the products. Standardization as well as customization of products and services is keeping the new ways of services in the minds of customer. Look beyond the cost in service industry to make your customer more loyal and sustain in competitive business environment.

Part 2: Marketing concept:

The relationship with the client is build by providing services with products. The extra services including packaging services as well maintenance services that helps in creating the relationship with the client. High quality services and pleasant environment in the services industry builds positive image. The customer satisfaction measurements integrate in growing business organization. Understanding of customer expectations as well as performance of company in satisfying customer perception and expectations must be considers in when transforming business into services.

The internal resistance of sales team is achieving sales target with services structure is difficult task for the company. The company should recognize the   careful selection process in hiring of sales team, concrete message is communicated with front line employees and demonstrating behaviors of employees towards rewards of performance of employees. The capability of quality services is done by providing sufficient training to employees. Specific social techniques are focused for best implement the practices of internal sales forces in effective manner.

The best quality of services is based on transformation into services by showing evidences of service delivery. Reliability in service performance must be identified with client relationship and shows consistency in services. Responsiveness in proving services towards professionalism is especially in service quality. Any failure in meeting customer expectation employees is ready to response in well manner. Assurance in providing high service quality as well as empathy to understands the needs of customer.

Part 3: Editorialize:

Client relationship has immense importance in current business environment and long-term business relationships. The knowledge of industry and potential benefits of service must communicate with the customer make them loyal. The client relationship is important in legal, finance, health care and educational services. Customer satisfaction measurement is recognized to seek the needs of customers and then build standard operating procedures in resolving their issues. Commitment in service quality, high rate of customer satisfaction, competitors’ performance and marketing function capability are evaluated to deliver high standard performance of services. (Olenski, 2015)

Summary On Beyond products ABC Date Part 1: Brief summary: The study provides major consideration towards the importance of services marketing in today’s business. Many of the companies manufacture goods, deliver to its potential customers, and provide essential services like maintenance and service packages. Services marketing help the company to build customer loyalty and brand image in the minds of customer. The big step considered as for-pay services. The major pitfall is trouble in entering new territory with similar strategy for the introduction of product and services. The roadmap is indentify the major successful drivers including separate regions with separate strategy and develops service packages. A host of hurdles is contains when the company provide services like maintenance and training courses free of cost to secure the sales. When company charge such services, customer are unable to pay for something, they used to get free. The internal resistance in services planning is the major issue in services marketing. The sales team has certain targets to achieve for incentive programs and sustain with services into structure that is the major issues in corporations. The values of intangible offering are difficult than selling tangible product. CITATION STE09 \l 1033 (BROWN, GUSTAFSSON, & WITELL, 2009)When company transformed their business into services category, it means new sales connection are build with customers. The sales force is facing issues in selling services. It required different knowledge of customer operations that are used to market services. The general knowledge of the industry must be known when delivering services to their potential customers. Creation of separate services with rest of business to deliver new offerings is the new ways of successful service marketing. Value added services and development of new mindset enhances the capabilities of company to deliver high services for the products. Standardization as well as customization of products and services is keeping the new ways of services in the minds of customer. Look beyond the cost in service industry to make your customer more loyal and sustain in competitive business environment. Part 2: Marketing concept: The relationship with the client is build by providing services with products. The extra services including packaging services as well maintenance services that helps in creating the relationship with the client. High quality services and pleasant environment in the services industry builds positive image. The customer satisfaction measurements integrate in growing business organization. Understanding of customer expectations as well as performance of company in satisfying customer perception and expectations must be considers in when transforming business into services. The internal resistance of sales team is achieving sales target with services structure is difficult task for the company. The company should recognize the careful selection process in hiring of sales team, concrete message is communicated with front line employees and demonstrating behaviors of employees towards rewards of performance of employees. The capability of quality services is done by providing sufficient training to employees. Specific social techniques are focused for best implement the practices of internal sales forces in effective manner. The best quality of services is based on transformation into services by showing evidences of service delivery. Reliability in service performance must be identified with client relationship and shows consistency in services. Responsiveness in proving services towards professionalism is especially in service quality. Any failure in meeting customer expectation employees is ready to response in well manner. Assurance in providing high service quality as well as empathy to understands the needs of customer. Part 3: Editorialize: Client relationship has immense importance in current business environment and long-term business relationships. The knowledge of industry and potential benefits of service must communicate with the customer make them loyal. The client relationship is important in legal, finance, health care and educational services. Customer satisfaction measurement is recognized to seek the needs of customers and then build standard operating procedures in resolving their issues. Commitment in service quality, high rate of customer satisfaction, competitors’ performance and marketing function capability are evaluated to deliver high standard performance of services. CITATION Ste154 \l 1033 (Olenski, 2015)Internal marketing ensures the collaborating efforts with targets achievement and high quality services. In competitive environment it is huge need of internal marketing for customer oriented services and relationship with customers. Strong relationship with the customers induces retention with high quality services. Hence, in this managers actively stimulate, encourage and support employees for higher commitment in achieving organizational goals. The Quality services elements are most important in survival of current competitive environment. Many of the competitor’s want to excel services better than others do, and fail by charging cost on services because the customers used to get free that service. The physical evidence of services like certificates, documentation and previous records of customer services are shows as tangible evidence for high quality services. The continuity in consistency and dependability of service performance is the need of business environment. The services of trust and confidence for service assurance is delivered and resolve customers issues for well manage service performance. CITATION Val12 \l 1033 (Zeithaml, Bitner, & Gremler, 2012)References: BIBLIOGRAPHY \l 1033 BROWN, S. W., GUSTAFSSON, A., & WITELL, L. (2009). BEYOND PRODUCTS. Wall street journal. Olenski, S. (2015). The Five Keys To Marketing An Emerging Service Or Product. Retrieved October 9, 2015, from http://www.forbes.com/sites/steveolenski/2015/02/21/the-five-keys-to-marketing-an-emerging-service-or-product/ Zeithaml, V. A., Bitner, M. J., & Gremler, D. (2012). Services Marketing (6th Edition). McGraw-Hill Education.

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