Blog post: Roll ‘Em! and Trouble Brewing

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 565

Document Outline

Blog post: Roll ‘Em! and Trouble Brewing
1.    Roll ‘Em!:
2.    Trouble Brewing
 


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  1. Roll ‘Em!:

 

            I am agreeing with viewpoints presented in the blog about cycling, increase in traffic volume, accidents and remedial measures to overcome road fatalities. Increase in traffic has given rise to road accidents. Road infrastructure did not keep pace with increased number of automobiles and trucks on high ways. Such contrast eventually led to accidents and fatalities. Bicycles are also significantly affected by these accidents. Statistics shows that 109 bicycle fatalities were registered in 2013 with 3143 injuries. Information is accurately presented which has enhanced the authenticity of the findings.

            Discussion adequately sheds light on defensive measures that should be taken to protect from fatalities. Role of daytime lights and headlights are extremely important to protect form roadside accidents. Use of video cameras is also important measures. Discussion provides useful information about use of video gears to protect from accidents. For instance, use of Fly6 and Fly 12 are important technologies for video recording. Their prices are affordable. It is a better idea to upgrade to this more sophisticated and agile technology. It provides all in one solution for cyclists. This technology contains lot of features, which are not present in old cameras, for instance, Bluetooth, WiFi as well as strava integration. Light features as well as flashers are brought enough to provide sufficient visibility for the riders to protect themselves from accidents and fatalities. Bike alarm features also provide facility foe the riders to get aware of the danger in advance. Hence, it can be concluded that this technology is useful addition for the safety of the riders and for the time being, it will be further improved. 

  1. Trouble Brewing

            Blog entry adequately explains about beer market consolidation. Big beer is on its way for consolidating the beer market. Such efforts are part of large companies in beer market for consolidation. It is considered as small but steadily growing market segment, which is accounted for 11%. Particularly, new generation of beer consumers are more inclined towards craft beer. Such inclination is a big threat for large companies, which are engaged in beer market. These big companies have significant ownership stake in the market. More than 30,000 brewers in US market are engaged in stiff competition for craft beer competition, which is accounted for 11% market share. Such situation is similar to the consolidation of electronic market in 80s and 70s. In that era, giant companies consolidated small companies through mergers and acquisitions and made them difficult to make distributing in the market. Same situation is likely to be emerged in beer market. Large companies, which are considered as macros, could take over craft beer small companies in US beer market. Macros are in position to make distribution on large scale. They have greater opportunities to distribute beer products in the US market. Although craft beer market companies have significantly gain market share in recent times, they are facing difficulties in distributions.

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