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ecco as case study

Category: Business Paper Type: Homework Reference: APA Words: 1500

ECCO is focusing on providing convenient walking experience to its customers with high quality footwear. It is targeting customers to provide them shoes suitable for weather conditions. First priority of this brand is quality. Its competitive environment is based in China. It is using global strategy in developing its value chain. It is developing on employees training and development for providing its customers excellent experience. Its plant of leather is established in Indonesia. It transferred leather to all of counties in the world. It is meeting new industry demand by focusing on quality

It did not mix its mission with its competitors. It did not make fashion its first priority. It is targeting customers with its best quality. For meeting with industrial challenges it is focusing on employees training and their development. It believes that global mindset is necessary to succeed at global level. It is using new and advanced methods in manufacturing. It is using valuable process in production of shoes. It is making shoes 80% and remaining 20% are out sourced. It is using various production technologies for meeting demand of industry. it is improving its production as per current demand of market.

It has entered into globalization for beating with other competitors. It is beating with competitors through its innovative techniques and strategies. footwear market is highly competitive and it changes with preferences of customers. It is facing high competition due to change in preferences of customers. There are many international brands. Geox is shoew brand. It is facing threat from Geox.

Assignment on Case analysis (ECCO A/S global value chain management) By: ABC Date Case 2 ECCO A/S Global value chain management Describe the competitive environment of ECCO and determine how well ECCO is positioned to take advantage of changes in the industry ECCO is focusing on providing convenient walking experience to its customers with high quality footwear. It is targeting customers to provide them shoes suitable for weather conditions. First priority of this brand is quality. Its competitive environment is based in China. It is using global strategy in developing its value chain. It is developing on employees training and development for providing its customers excellent experience. Its plant of leather is established in Indonesia. It transferred leather to all of counties in the world. It is meeting new industry demand by focusing on quality It did not mix its mission with its competitors. It did not make fashion its first priority. It is targeting customers with its best quality. For meeting with industrial challenges it is focusing on employees training and their development. It believes that global mindset is necessary to succeed at global level. It is using new and advanced methods in manufacturing. It is using valuable process in production of shoes. It is making shoes 80% and remaining 20% are out sourced. It is using various production technologies for meeting demand of industry. it is improving its production as per current demand of market. It has entered into globalization for beating with other competitors. It is beating with competitors through its innovative techniques and strategies. footwear market is highly competitive and it changes with preferences of customers. It is facing high competition due to change in preferences of customers. There are many international brands. Geox is shoew brand. It is facing threat from Geox. Analyze ECCO’s global value chain. How well does configuration match the drivers in the industry? It is emphasizing on entire value chain for meeting with industry expectations. Raw material from cattle and hides is transferred for tanning. Other raw material for leather is obtained from sheep and its skin. It also uses raw material from goatskin and goat. All of this material is transferred for tanning. It has two types of raw material for its leather production. It is using this material for light and heavy leather. After that, it is transferred to manufacturing for manufacturing. It is copying strategies of competitors. It is using its unique strategies for expanding its value chain at global level. Its production process at value chain is divided into five strategies. It is using full-scale production for meeting demand of customers. It is producing high volume with high quality. Second strategy is in bench marketing. Bench marking is using strategies to improve its production process. It is continuously improving it to be updated with technology and innovation. Another strategy in production is ramp up strategy. It is using production system as per new and innovative technology. It has coordinated all of its production processes for taking high return from them. It is meeting global demand by coordinating its value chain from different regions. Processes are streamlined. It is suing different production step sat different departments. It is coordinating them for achieving best return and valuable production. It is focusing on these value chains for increasing quality of its products. This is one of key driver in attaining industrial success. Quality of product in footwear is one of most important driver in industry. Another industrial driver is identification of value chain factors. It has analyzed that what factors would be effective for its global success. This is second most important deriver of industry. It has enhanced its production process up to the demand of industry. it has recognize all factors that are necessary for succeeding at global level. Its value chain is helping it to beat its competitors in global market. It is helping it to expand its products in different markets. CCO has a fully integrated vertical value chain. What are the pros and cons of this strategy? What economic and strategic factors should be analyzed to answer this question? It is using integrated value chain in its production. This value chain is important for its success n global world. It has coordinated different processes to facilitate from high production. It has coordinated its different enterprises for production. It is using integrated value chain for providing best quality of production tab global level. Activities from different enterprises located in different regions are combined for final production. This is important for increasing value of customers. This value chain has advantages as well as disadvantages in it. Pros This strategy is helping organization in increasing its competitive advantage. It is using best of each enterprise for excellent results. It is meeting customized demand of customers with the help of using this strategy. This integration is important for satisfying increase demand of customers. It is meeting demand of customers through optimal production. It is suing vertical integration for providing its customers high value in its products. It is collaborating its different enterprises. It is helping it to increase its sales. This value chain is effective in providing customized products to global customers. It is fulfilling needs of customers with the help of using integrated value chain in its production process. It is important for technological development. Innovation and technology is important to be successful in this competitive organization. Integrated value chain is providing it new ways to increase its sales and revenue. Cons Integrated value chain also has few disadvantages. It is costly process. In this process, different activities are used from different location and enterprises. It may be costly for small organization to use it. Another weak point is that it dies not enjoy economics of scale. This strategy is used to customize its products. If ECCO following the inside-out or outside-in strategic perspective? What are the implications of this choice and how can ECCO increase their sales/marketing efforts It can increase its marketing strategies by expanding its market research. It can increase its sales and revenue by focusing on customers demand at every region. It can hire marketing researcher at every location for analyzing weather conditions of each region. It should increase its production in regions according to their weather conditions. Company is focusing on four seasons. It should increase production of summer in those countries where there is long summer. It is important for company to refer to global strategies for increasing its sales. It should increase its sales by recognizing its market through strategic tools. One of important strategy is to focus on quality. It is not copying other competitors but it has its own strategy to rule the world. Many other footwear brands are targeting on fashion but it is targeting on quality and providing convenience and comfortable experience to people. It has divided its customers into different segments. It has made strategy to target children, men, women and sports. It can also expand towards other markets by increasing its sales through strategic improvement. It can also expand its products line. It can also move towards recent trends of market. It can also add fashion products in its products category. It is already manufacturing customized products so this strategy would be good. How is the family ownership affecting ECCO? Comment on the corporate ownership structure and its implications for strategy making and implementation. What alternatives exists Family ownership can coordinate different people together but it can be dangerous. It would not facilitate other people to provide their opinion in decision-making. Strategic decisions are also affected but family ownership of corporations. Family ownership restricts structure of company in few hands. They can make decision for their personal benefits instead on benefit for company. Another disadvantage is that it did not include diversity of minds. Structure of company is distributed into few hands.

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