Case Analysis On Apple’s Winning Marketing Strategy

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Case Study

Total Words: 1641

Document Outline

Overview of the case

Current Position

How to Initiate Change in Current Situation


Document Preview

Apple Inc is an American Multinational Technology Company, and very prominent around the globe due to its technology products.  This company deals in consumer electronic products and computers software. It is in limelight due to its mobile phone technology and marketing & product differentiation. Despite a huge success and sales turnover, this company has immense issues in competitive market. Apple is facing tough competition global marketing, which has compelled its management to alter the situation and revise its marketing strategies. This case study is related with all those challenges that this company has faced in past. Company is still on top due to its effective strategic marketing practices.

Current Position

Apple has created good reputation of its brands. This is a fact that apple is still a most expensive brand on the earth. Management of Apple has let its company to have a strong marketing position in world due to quality, design, creativity, innovation and differentiation. In presence of immense competitors, people still expect something different and innovative for this company in form of mobile phones, watches, iPods, and other technology products. Current position of Apple has been strong so far, as it positioned to a very certain customers

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