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CASE ANALYSIS: Royal Dutch Shell Nigeria

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 1295

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Problems and Opportunities

 

Selecting and Evaluating Target Markets

  • Segmenting, targeting, and positioning

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In the year of 1999, there Shell proposed around $8.5 billion natural gas and oil investment in Nigeria and the plan was for five years. According to the history of Africa it was the largest investment. In this investment Nigerian government share was 30% whereas 70% investment was decided to get from the private companies in which the main contribution was from the Shell.

There were three major reasons which were focused by the Shell in this investment. According to the investment analysis, there was low return expected over the investment and Nigeria was offering low cost extraction. There was high political risk because of the situation of Nigeria. However, they expected to win lower risk and Nigerian friend


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