Get First 2 Pages Absolutely Free

Get Top Grades In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework Writing

100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

massey energy corporate social responsibility

Category: Business Paper Type: Homework Reference: APA Words: 1500

Company name: Massey Energy Corporation

To: Dr. Robert Pierce

From: Hui Wu, Zhenghui Fu, Bohan Liu, Al-Zowaidi Mohammed

Date: October 28, 2015

Subject: The upper Big Branch Mine Disaster

Memo of the Upper Big Branch Mine Disaster

Introduction

At Massey Energy Corporation’s Upper Big Branch coalmine, a spark ignited a small pocket of flammable methane gas, which caused 29 miners dead and seriously injured 2. The company, which secured a rare indictment on conspiracy, charges against Don Blankenship, the former CEO. He has pleaded not guilty and has to accept trial on April 20 (Lovan & Raby,2015). Blankenship’s experience and his value contain hard work, but he holds others less fortunate in contempt, “Anyone who did not work as hard as she did deserve to fail”, and “No sympathy”. If miners complained about safety, managers would intimidate or discipline them. The company also kept two sets of books at UBB, one to show inspectors, one to show real dangers.

Details of the Company

According to the textbook, this company renamed in 2000 when it separated from its parent, Fluor Corp. The achievements included that, it ranked among the leading coal producers in the United States, and owned one-third of known coal reserves. On the other hand, people also need to notice the darkness. During the exploration of mines, its wastes filled valleys, polluted streams, harmed wildlife, and contaminated drinking water. According to a 2003 Forbes article, "Over the two years through 2001, Massey was cited by West Virginia officials for violating regulations 501 times.” It also had the worst fatality rate of workers’ safety.

Details of the Case

On Monday, April5, 2010, at about 3:00PM in southern West Virginia, when miners at Massey Energy Corporation’s upper Big Branch coal worked in the process of a routine shift change, a spark ignited a small pocket of flammable methane gas, which caused 29 miners dead, and seriously injured two. Three points counted can explain this case-- rock dust, ventilation and equipment maintenance. In addition, nonunion company gave it chance to focus more on profits and ignored their workers. Sharon Kelly(2013) suggested, “Until now, many West Virginians have been afraid to speak out against Blankenship, fearful for their jobs, their teaching positions or their political office.”Actually, after this case, the company need consider more about employees, laws, government, environment, ethical problems and social effects.

Assessment and analysis of this situation

To analyze this case, many examples have relationship with key terms. The first one is “CSR (Corporate Social Responsibility)”, which means that the company needs to give back to the organization’s stakeholders and society, including social justice, communities and environment. A solid evidence to prove this company did not fulfill obligation to society, and counted that the firm kept two sets of books at UBB, one to show inspectors, one to show real dangers. In addition, they used unsafe equipment like sudden methane spikes to lower the cost which existed dangers. The CEO did not allow miners to complain the safe problems. If they did it, a manager would not record the NFDL (non-fatal day lost). It deceived external stakeholders like communities, and internal stakeholders like employees. Secondly, this disaster resulted from rock dust, ventilation and equipment maintenance, but examining and improving equipment can totally avoid these potential dangers to meet the needs of stakeholders on safety. Thirdly, the CEO’s executive compensation, which should connect with the company’s performance, hurt many employees and environment. He used various ways to earn money for himself, regardless of others. Lastly, its behaviors to deal with wastes violated the sustainable development in the end. It consumed quantities of non-renewable resources quickly.

Assignment on Case study analysis of Massey Energy Corporation Towards safe working environment By Date Company name Massey Energy Corporation To Dr. Robert Pierce From Hui Wu, Zhenghui Fu, Bohan Liu, Al-Zowaidi Mohammed Date October 28, 2015 Subject The upper Big Branch Mine Disaster Memo of the Upper Big Branch Mine Disaster Introduction At Massey Energy Corporations Upper Big Branch coalmine, a spark ignited a small pocket of flammable methane gas, which caused 29 miners dead and seriously injured 2. The company, which secured a rare indictment on conspiracy, charges against Don Blankenship, the former CEO. He has pleaded not guilty and has to accept trial on April 20 (Lovan Raby,2015). Blankenships experience and his value contain hard work, but he holds others less fortunate in contempt, Anyone who did not work as hard as she did deserve to fail, and No sympathy. If miners complained about safety, managers would intimidate or discipline them. The company also kept two sets of books at UBB, one to show inspectors, one to show real dangers. Details of the Company According to the textbook, this company renamed in 2000 when it separated from its parent, Fluor Corp. The achievements included that, it ranked among the leading coal producers in the United States, and owned one-third of known coal reserves. On the other hand, people also need to notice the darkness. During the exploration of mines, its wastes filled valleys, polluted streams, harmed wildlife, and contaminated drinking water. According to a 2003Forbesarticle, Over the two years through 2001, Massey was cited by West Virginia officials for violating regulations 501 times. It also had the worst fatality rate of workers safety. Details of the Case On Monday, April5, 2010, at about 300PM in southern West Virginia, when miners at Massey Energy Corporations upper Big Branch coal worked in the process of a routine shift change, a spark ignited a small pocket of flammable methane gas, which caused 29 miners dead, and seriously injured two. Three points counted can explain this case-- rock dust, ventilation and equipment maintenance. In addition, nonunion company gave it chance to focus more on profits and ignored their workers. HYPERLINK http//www.desmogblog.com/user/8003 Sharon Kelly(2013) suggested, Until now, many West Virginians have been afraid to speak out against Blankenship, fearful for their jobs, their teaching positions or their politicaloffice.Actually, after this case, the company need consider more about employees, laws, government, environment, ethical problems and social effects. Assessment and analysis of this situation To analyze this case, many examples have relationship with key terms. The first one is CSR (Corporate Social Responsibility), which means that the company needs to give back to the organizations stakeholders and society, including social justice, communities and environment. A solid evidence to prove this company did not fulfill obligation to society, and counted that the firm kept two sets of books at UBB, one to show inspectors, one to show real dangers. In addition, they used unsafe equipment like sudden methane spikes to lower the cost which existed dangers. The CEO did not allow miners to complain the safe problems. If they did it, a manager would not record the NFDL (non-fatal day lost). It deceived external stakeholders like communities, and internal stakeholders like employees. Secondly, this disaster resulted from rock dust, ventilation and equipment maintenance, but examining and improving equipment can totally avoid these potential dangers to meet the needs of stakeholders on safety. Thirdly, the CEOs executive compensation, which should connect with the companys performance, hurt many employees and environment. He used various ways to earn money for himself, regardless of others. Lastly, its behaviors to deal with wastes violated the sustainable development in the end. It consumed quantities of non-renewable resources quickly. Overall, the costs exceeded the benefits. Followed with this case, the CEO got a punishment in the end. Recommendation and Conclusion It is necessary to make compliance with federal and state laws and regulations towards workplace safety and environmental sustainability. In addition, industry standards and benchmarks are also important to follow to prevent such incidents. These measures will bring back the confidence of the stakeholders. This is the ethical and moral responsibility and business code of conduct to consider environmental issues while mining. Environmental sustainability and green logistic is given utmost priority (Allan, 1998, p 341-346). Local residence surrounding the mining and workers should be protected from hazards and injuries. Work place safety has to be maintained in terms of preventing rock dust, ventilation and equipment maintenance. Moreover, workers complaints about lack of proper equipment and safety should be resolved. Participative leadership is also important to consider the issues and problems of the workers. The Company could have prevented the issue by focusing on safety of workers, maintain working environment as per safety laws and regulations, comparing with risk management strategies, improving its safety and ethical policies, and adopting safety committee in the company by its board of directors. Managers should apologize and compensate people who lost their earning sources. They should implement safety policies in organization, take steps to put safety as the first preference, enhance strategies of managing and identifying risk in advance, provide precautions to its workers, and implement provision similar to act of Sarbanes-Oxley also, they should provide violation authority for shields and conveyors. In the same time, they should implement personal recording for having information of underground working people, because of the significance of safety and security. They should not only implement safety procedures for their workers but also for community. In addition, they should implement health safety laws, some ethical standards, and give workers rights for raising their voice. These practices are important for external stakeholders like government, communities, etc. as well as workers that fall in internal stakeholders. Reference LOVAN RABY (2015). 5 Years After Upper Big Branch Coal Mine Blast, Explosion Risks Persist. From http//www.huffingtonpost.com/2015/04/04/upper-big-branch-coal-mine-blast_n_7003038.html St. James Press (2004). Massey Energy CompanyHistory International Directory of Company Histories, Vol. 57. From http//www.fundinguniverse.com/company-histories/massey-energy-company-history/ HYPERLINK http//www.desmogblog.com/user/8003 Sharon Kelly(2013). The Epic Rise and Fall of Don Blankenship, former Massey Energy CEO. From HYPERLINK http//www.desmogblog.com/2013/06/06/the-rise-and-fall-of-don-blankenship http//www.desmogblog.com/2013/06/06/the-rise-and-fall-of-don-blankenship Allan. (1998). Green Logistics Improving the Environmental Sustainability of Logistics. Kogan Page. Running head Case study analysis of Massey Energy Corporation PAGE MERGEFORMAT 6 Running head Case study analysis of Massey Energy Corporation PAGE MERGEFORMAT 1 Y, dXiJ(x( I_TS 1EZBmU/xYy5g/GMGeD3Vqq8K)fw9 xrxwrTZaGy8IjbRcXI u3KGnD1NIBs RuKV.ELM2fi V vlu8zH (W )6-rCSj id DAIqbJx 6kASht(QpmcaSlXP1Mh9MVdDAaVBfJP8 AVf 6Q

Need Help In Coursework Writing?

We have a diverse variety of writers from native English to English as secondary language experts. Our Expert’s qualification range is from Master’s to Ph.D. Our experts pass a test and qualify series of training session to make sure that they attain the best skills to provide you high quality Essay and Dissertation writing service.


Similar Papers


Why cell phones should be allowed in school


The project profitability index and the internal rate of return


Etsy business model and revenue model


Etsy business model


Difference between terminal values and instrumental values


Ll bean company culture


Greenlite lighting corporation


Greenlite lighting solutions


Next plc financial performance


Next plc financial statements


Hobby lobby swot analysis


Banneker industries


Banneker supply chain solutions inc


Haier case study questions


Haier case study summary


Fcb grid


Fcb grid model


Fcb model in advertising


Mark twain the lowest animal questions


Mark twain the lowest animal summary


Our Top Rated Writers

Top Grade Tutor

ONLINE

Top Grade Tutor

10374 Orders Completed

Top Academic Guru

ONLINE

Top Academic Guru

9345 Orders Completed

Top Essay Writer

ONLINE

Top Essay Writer

8379 Orders Completed

Free Homework Help!

Get First Two Pages Of Your Homework Absolutely Free! Within 3 Hours!

Get First 2 Pages Absolutely Free