Case Study Answers

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: Assignment

Total Words: 517

Document Outline

1. How many “selves” do you think you could “play” or “do” in order to accomplish 
something with another person? Discuss two such selves and try to get them to be quite 
different from each other.
2. “All the world’s a stage,” wrote William Shakespeare. So might Goffman have said this. 
How does his analysis of the presentation of self in everyday life suggest that life is a drama 
where we all play our parts?
 


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