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Case Study; Apple Inc

Subject: Customer Relationship Management

Paper Model: APA

Paper Type: Assignment

Total Words: 933

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The background of the study and problems identification

Analysis and Evaluation


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The background of the study and problems identification:

The background of the study shows that how the company in the study identifies the problems from grassroots level to major level in introspective way. The background of the study is relevant with the management issues and the issues that need the respective way in identification. The background of the study showed that how the team identifies the problems in the country. The background of problems needs an introspective analysis that how the company can provide the analysis in which the timely action intervention was needed to develop in the way that may enhance the level in understanding.

The background of the study showed that the case wise approach is the basic purpose so that analysis can approach the way that was adopted in reality. The problem was identified in the case as the way in which the startup of the business is against the successful perception of profitability mindset before the business. The business and the way of action in which the problems can be explored through needs a strategy in reality. The business startup and the accomplishment of ways that directly linked with the business management is directly deal with the business in reality.

The above-mentioned issues that was discussed in the case was highly centralized in business are purely the primary issues and may affect the business during the orientation of the business. The business community is facing the issues but the secondary issues are directly linked with the technology intervention at vast level. The technology and the business management are the two different ways of thinking but the objective to gain the success is the same thing respectively. The case has the secondary issues at glance and wants to take some measures to avoid it like the personal drive and the strategic management integration. The strategic management according to mindset of employees is going to bother the success of the business.

Analysis and Evaluation:

The analysis of the company case demonstrates the way in which the company takes the measures at vast level. The company is highly technology-centered and need a way that how the strategic management t can be applied over the organization’s decision in retrospective way. The reaction based approach, against the given problem and even with the prospective problem, is needed to drive the change, as the company wants to obtain. The problems are basic in nature because there is no company, either form technical background or from conventional background need assessment as required to.

The secondary issues are mostly in the hands of company and company does evaluations as required to do. The growth of the business with these issues is, one can say, not a practical approach in any sense. These critical components and the issues are the way in which almost every company approaches the R & D departments with heavy investment. The only purpose behind the selection of this approach is due to Apple is investing in the analysis approach. The Apple, Inc. is also endorsing the maxim in which the company pursuit the freedom through the new product development.


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