Case Study: Coke and Pepsi in India

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: other

Total Words: 384

Document Outline

Case Study: Coke and Pepsi in India
Question # 1:    Identify the ongoing issues in this case with respect to issue management, 
crisis management, global business ethics, and stakeholder management. Rank these in 
terms of their priorities for Coca Cola and for PepsiCo. 
Question # 5:    How do companies protect themselves against the nonstop allegation of 
special interest groups that have made them a target? Is stakeholder management an 
answer?
 


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