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Case Study On Choosing a Potential Market

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 570

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Should SparkPlace go after small Sams, medium Marys, or both


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The main cause of dispute or the issue with decision making is simply deciding upon if the company should focus on more profit or potential of more profit. The certainty leads to the risk adverse decision making while taking decisions where the results are not certain and decision is taken based on merely the speculation or analytical data leads to the risk loving decisions. Thus, in order to resolve the issue, the company must focus on these points. The problem discussed in this case study is basically a decision the company must take in order to constrain its efforts following a single strategy.

The company is a software development company providing solutions for the marketing efforts in the industry. The focus of the company or say, the mission of the company was to provide marketing solutions to potential consumers only, or the consumers interested in the products themselves. This focus is so clearly disseminated to the employees that each and every decision is taken considering the mission of the company


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