uber case study questions and answers
What is it? Uber is a transportation company of America; headquarter in San Francisco, California. It develops its own market and mobile apps that help its consumers to submit a request for the trip, that inform the drivers of Uber, this app is build for the Smartphone. This service gives a lot o benefits to the consumer as well as to the company. This service of Uber is spread in many countries (58 different countries) and cities (300) by 28, May 2015. After the launching its service in the market, many other companies copied the modal of Uber and a trend start that named as “Uberification”. It started in 2009 and the app was come in the market in June 2014. In 2012, it started to expand its market internationally. In 2014, it also updated its service by updating its features. Uber Company that is located in the Scan- Francisco is one of the most powerful companies of the America among the 48 companies. In the mid 2015, the worth of the Uber Company was 50B Dollar. In 2015, it is facing many problems, such as, by mid 2015 the other taxi drivers arise a voice against the Uber legality that they use those drivers, which have no licensed; it is illegal and unsafe. Uber also face many challenged by the government and many taxi companies. All drivers of France stared protests against the Uber and the drives of other companies joint their hands with the France drivers in this protest. This issue arouse in the China as well as in India.
Problem Statement:
If Uber check, its background and change the policy then it make the Uber safer.
Strategies of Uber:
The decision of selecting a driver is very important strategy of Uber. They analysis the drivers according to optimize its original business.
The team building is a key of success of Uber. All the drivers work closely and like a team, it help in measuring the efficiency and impact of the new products and the processes of business. Through working in a team Uber identify its weakness a resolve it with the help of local team’s efficiency and support.
Uber develop an analytical framework that helps the Uber in the new products and markets. It maintains, build and communicate the detailed reporting all around its network that helps at city level.
Assignment on Case Study: Uber International Company Submitted By ABC Date What is it? Uber is a transportation company of America; headquarter in San Francisco, California. It develops its own market and mobile apps that help its consumers to submit a request for the trip, that inform the drivers of Uber, this app is build for the Smartphone. This service gives a lot o benefits to the consumer as well as to the company. This service of Uber is spread in many countries (58 different countries) and cities (300) by 28, May 2015. After the launching its service in the market, many other companies copied the modal of Uber and a trend start that named as “Uberification”. It started in 2009 and the app was come in the market in June 2014. In 2012, it started to expand its market internationally. In 2014, it also updated its service by updating its features. Uber Company that is located in the Scan- Francisco is one of the most powerful companies of the America among the 48 companies. In the mid 2015, the worth of the Uber Company was 50B Dollar. In 2015, it is facing many problems, such as, by mid 2015 the other taxi drivers arise a voice against the Uber legality that they use those drivers, which have no licensed; it is illegal and unsafe. Uber also face many challenged by the government and many taxi companies. All drivers of France stared protests against the Uber and the drives of other companies joint their hands with the France drivers in this protest. This issue arouse in the China as well as in India. Problem Statement: If Uber check, its background and change the policy then it make the Uber safer. Strategies of Uber: The decision of selecting a driver is very important strategy of Uber. They analysis the drivers according to optimize its original business. The team building is a key of success of Uber. All the drivers work closely and like a team, it help in measuring the efficiency and impact of the new products and the processes of business. Through working in a team Uber identify its weakness a resolve it with the help of local team’s efficiency and support. Uber develop an analytical framework that helps the Uber in the new products and markets. It maintains, build and communicate the detailed reporting all around its network that helps at city level. My recommendation: Uber has a need to add one button alert for safety. It is important to remain safe in any risks and dangers. If the derivers posed, then customers will be able to directly contact with the Uber by pushing this safety button. If customers feel uneasy, uncomfortable and unsafe then it refuses the ride by pressing a button. Uber has a need to make its system more transparent and accountable. For the satisfaction of their customers, Uber must take the security measures and will check its background. In addition, do not give car for driving for those who have no driving license. Strengths: Uber is a very famous brand. The standards of its services is very high, it has verified car and drivers. The customers of Uber enjoy the Uber high standard services. It has low operational costs. The new dual system of rating increases the safety and trust of Uber. Weaknesses: The idea of Uber are easily copied an imitated. It has highly competition market. The relationship between the drivers and Uber is questionable ethically. They connect with each other very often so; the loyalty between them is very low. The business model of Uber is very unpredictable. Opportunities: It can provide to their customers a high quality and comfortable service because people are bored and dissatisfied with the traditions companies of cabs. It can also start its driving service in suburban areas that have no driven facility. It can be a chance for the Uber to grow its market. Threats: The profit margins of drivers are very low. They are dissatisfied with this, it can discourage the new drivers; and they do not join the Uber. Many companies are now entering in this market so the chances of scandals and fraud are increasing. It can damage the brand name of Uber. Google Cars, is a competitive of Uber that eliminating the demand of self-driving cars.