Case Study: UPS in India (in 2011)-A Package Deal?

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Admission Essay

Total Words: 1618

Document Outline

Introduction

  1. Compare and contrast the national cultures of the US and India using Hofstede's dimensions. How might these differences affect UPS's expansion strategy in India?

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Introduction

This case study is based on the operations and business of the United Parcel Service, Inc. (UPS) in India. UPS is the world’s largest package delivery company that is working in the global market. In addition, this company is also the provider for the supply chain management solutions. UPS has delivered more than 15 million packages a day in more than 220 countries. It is also known for its brown uniform and delivery trucks. The UPS approaches the emerging market of India in 2011. The market of India is a tough time for the management of the UPS. They are working to make and understand the market of the India and making strategies to control over the ancient market with modern techniques and the services. This study carries the answers of the case study that are trying to elaborate the strategies and strengths & weakness according to the market of India.

  1. Compare and contrast the national cultures of the US and India using Hofstede's dimensions. How might these differences affect UPS's expansion strategy in India?

The UPS expansion strategy to the market of India is HUB and Spoke model. With the help of this model and a centralized integrated approach of the logistics management, UPS is getting control in the international, global and now in Indian market. The company is providing the best services from direct shipping to the hub and spoke system. The company gets still benefited from specific cost savings. It maintains focus on services as its core business while continually looking to grow new revenue sources. The purpose and strategy is to enter in the market of India new entrepreneurial ventures and innovation to get success in local market of India.

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