Coca cola company history

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: Business Plan

Total Words: 1041

Document Outline

State of Incorporation

List of subsidiaries

CEO, CFO, General Counsel & Corporate secretary of Company

 


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1.Product

Coca cola is one of the largest beverage industries that produce carbonated softy drink. The company mad wide range of carbonated soft drink to satisfied the needs and wants of their potential customers. Coca cola has itself product of coca cola, sprite, FANTA, diet coke, Coca cola life are Coca cola zero are recognized as carbonated drinks. On the other hand minute maid, PowerAde, simply, fresco, Del VALLE, GLACÉAU VITAMINWATER and MELLO yellow identified as fruit juice drinks.  In beverage category the company produce water category that includes brand names of DASANI, ciel and GLACÉAU SMARTWATER.  These are major product categories of Coca cola to attain high market share. All their products are based on the drinks and well product placement market place. Coca cola is leading in beverage industry in the global market.


2. Brief company history

The Coca Cola Company started its operations in 1886 the by pharmacist John Stith, and now producing about 500 sparkling brands.   The current revenue status of Coca Cola Company is about generating $ 1 billion in annual retail sales. The Coca Cola Company ahs continue it’s strengthening its operations towards non-alcoholic beverage industry.  Refreshing consumer with globally head quarters as well as recorded daily sales of company reveals huge company profits margin in existing marketplace.  The company products are sold in two hundred plus countries. About 29% serving to Latin America, 20% to north America, 13 % to Europe, 16% in Africa and 22% in Asia pacific. The system of associated worldwide is 700k plus.   The overall wide expansion of Coca Cola Company derives effective global operations.
3. State of Incorporation
Company has wide operations in United States of America and globally expanded in over the worldwide.    The company has number at 18 in top 20 brands.
4. List of subsidiaries
Minute maid, coca cola Korea, fuze beverage, coca cola bottlers Philippines incorporation. odwalla and energy brands.
5.CEO, CFO, General Counsel & Corporate secretary of Company
Kathy N. Waller is chief financial officer, Muhtar Ken is chief executive officer and Gloria K. Bowden is corporate secretary. (coca-colacompany.com, 2015)
6. Brief Bio of Corporate Secretary and CFO
Gloria K. Bowden is corporate secretary that manages corporate relationship with their global organizations. Kathy N. Waller is CFO of coca cola company and responsible for financing organizations globally. She also represents more than this like lending and rating agencies, company investors relationship and accounting controls as well to manage corporate (coca-colacompany.com, 2015)relationships.  

 

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