Critical analysis of Quaker cereal’s promotional activities

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Research Paper

Total Words: 328

Document Outline

The company has extensively focused on marketing mix and promotion objectives to stand out from the competitors in the cereal market. The initiatives were the part of most recent marketing plans of the company for the year 2012. The company has also focused on the use of social media to respond globally to its customers


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The company has extensively focused on marketing mix and promotion objectives to stand out from the competitors in the cereal market. The initiatives were the part of most recent marketing plans of the company for the year 2012. The company has also focused on the use of social media to respond globally to its customers. However, the marketing campaign on social media and internet require more attention to respond to customers (Standaert, 2003). The company requires enhancing social media campaign engaging and listening to customer. In addition, the social media marketing is necessary to conduct research and advertisement in efficient and effective way. The company also did excessive advertisement on macro snack. The excessive advertisement expenses for the business units producing macro snacks resulted in drop in the sale by 4.5% in 2011.

            The decrease in the sale was also due to negative reporting in the news papers towards its unrealistic marketing of the cereal products (Team, 2014). Net revenue declined for 3% and the operating profit suffered the loss by 10% from 2011 to 2012.

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