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Data Warehouse at REI: Understanding the customer

Subject: Product and Brand Management

Paper Model: APA

Paper Type: Article Review

Total Words: 269

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Case study: 
Data Warehouse at REI: Understanding the customer
 


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Case study:

Data Warehouse at REI: Understanding the customer

  1. The data warehouse stores the historical and current data related to the potential interests’ decisions makers in entire company. In several core operational transactions systems, the data originate; for example, customer’s accounts, sales and manufacturing based on websites transactions. In consideration of REI case, this is based on website transaction data. The REI building is effective aggregate as this applies information, which is gathered about the customers.
  2. The most important disadvantage, co-op which runs democratically as building is consensus as well as things are getting complete on quick basis as compared to slower than other companies along with more rigid hierarchical structure.
  3. There is determination of items as the customers bought multiple times, workshops, classes and events customers attend. The other information will also urge to market products consumers as interested in seeing on individual basis.
  4. When there is dealing with large amounts of data then the most important thing is keeping data secure. REI show sensitive information such as numbers of credit cards. So, the staff should keep data house safe.

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