Def Jam & Strange Music

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Research Paper

Total Words: 675

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Def Jam 
Strange Music
Strange Music


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Def Jam

Def Jam came to existence in 1984 and since then it has been operating in America, England, Germany and Japan. It is prominent American Record Label, with the primary emphasis of this record label on the Hip Hop and Urban Music.

In the late 1980s, Hip Hop music was considered gangsta music, as of its origin and many music companies were reluctant to promote this music. The orthodoxy of the music world and established record labels was challenged by Def Jam, as it focused and continued to promote the un-conventional music (Halperin, 2014).

The first corporate cooperation of Def Jam was with CBS records (later became Sony Music). The fifty percent of the shares were purchased by the Sony. However, facing intense financial crisis, Sony sold its 50% shares to Poly Gram, in 1992. In 1996, PolyGram increased its shares up to 60%.

According to the latest stats, the Def Jam’s has the most market share in the US music industry. Diverse group of artists is helping the Record Label, which now works under UMG banner, not only to stay on top of the charts but the number of albums sold have strongly established its number one position (Paine, 2013).

Platinum releases by singers, such as Jay Z (The Black Album) and Kayne West (college Dropout) have played an instrumental part in the establishing Island of Def Jam on the top position, with the highest market share.

Island of Def Jam consists of Def Jam recordings and Island & Mercury. The market share of Island of Jeff is 3.7%, which is about to be split between both aforementioned companies Def Jam and Islan and Mercury. Def Jam would have 1.69% of the share

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