Digital Marketing Issue at British Library

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: other

Total Words: 4650

Document Outline

Table of Contents
INTRODUCTION:    3
SITUATION ANALYSIS:    5
PESTEL    5
MARKET ANALYSIS    9
DEMOGRAPHIC ENVIRONMENT    9
SCIO-ECONOMIC FACTORS    9
SOCIO-CULTURAL ENVIRONMENT    10
TECHNOLOGICAL ENVIRONMENT    10
INTERNAL ANALYSIS    10
COMPITITOR ANALYSIS    11
SWOT ANALYSIS    12
OBJECTIVES    14
DEVELOP STRATEGIC MARKET PLAN    15
Step 1: UNDERSTANDING THE COMMUNITY    16
Step 2: UNDERSTAND YOUR CUSTOMERS    16
Step 3: PICKING A NICHE    16
Step 4: DEVELOP MARKETING MESSAGE    17
Step 5: DETERMINE MARKETING MEDIUM    17
Step 6: SETTING THE MARKETING GOALS    17
IMPLEMENTATION    17
INVESTIGATE    18
SMART    19
STRATEGIC OPTIONS    19
MARKETING STRATEGY    19
ON/OFF-SEGMENTATION    20
STP-SEGMENTING    21
BRANDING    22
SEGMENTATION    22
IDEA OF CAMPAIGN THEME    22
E CRM    23
CONCLUSION    24
REFERENCES:    25


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