Diversification

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: Assignment

Total Words: 627

Document Outline

Discuss diversification, vertical integration (both forward and backward), and horizontal 
integration and provide examples of why firms would pursue each course of action
Vertical Integration: 
Forward Vertical Integration
Backward Vertical Integration: 
Horizontal Integration
Explain, how the concepts of related and unrelated diversification and strategic fit are 
important to a firm’s management of strategy and ultimate future performance?
Related Diversification
Unrelated Diversification
Strategic Fit: 
Discuss when a firm should NOT pursue outsourcing as a course of strategic action
 


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