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eataly case study pdf

Category: Business Paper Type: Homework Reference: APA Words: 1500

Eataly is the largest marketplace in the world; it comprises large number of the beverages countries, variety of the restaurants, cooking schools and retail items. From the position of the sophisticated investor, I will invest in Eataly, because the growth of this organization has continuously increasing. Customers are satisfies with the products of this brand, in few years this organization make the strong position in the market. In addition, one of the most important things is that they have large number of the opportunities; by availing, the opportunities this organization can attract the more customers and can increase their profit. From 2007 this organization start their business from one store but now they expand their business in different countries, still they have the opportunity to expand their business on the international level, with this they can expand their product line. In addition, one of the most important strategy due to which I want to spend in this organization is that before opening new store or restaurant in any of the country they get the awareness about the taste of people belonging to that specific area. In addition

Assignment on Eataly: Reimagining the Grocery Store (Questions & Answers) By ABC Date Q1: Would you invest in Eataly? Please explain why or why not, from the position of the sophisticated investor. Eataly is the largest marketplace in the world; it comprises large number of the beverages countries, variety of the restaurants, cooking schools and retail items. From the position of the sophisticated investor, I will invest in Eataly, because the growth of this organization has continuously increasing. Customers are satisfies with the products of this brand, in few years this organization make the strong position in the market. In addition, one of the most important things is that they have large number of the opportunities; by availing, the opportunities this organization can attract the more customers and can increase their profit. From 2007 this organization start their business from one store but now they expand their business in different countries, still they have the opportunity to expand their business on the international level, with this they can expand their product line. In addition, one of the most important strategy due to which I want to spend in this organization is that before opening new store or restaurant in any of the country they get the awareness about the taste of people belonging to that specific area. In addition, in the success of the business these are the most important things that matters a lot for their success. Q2: What is Eataly value proposition, and how did it create this? Essentially, what is Eataly providing to the consumers unique in fashion? Eataly unique or the different strategies are the value proposition of the organization, that is the reason that Eataly is continuously growing and now they are think about the expansion of the business on the international level. Proposition values of Italy are the choices of the partners, experimental marketing and hybrid convergent formula. These are the innovative ways or the strategies that are help Eataly to get the success, with this organization one of the most important strategy is the awareness about taste of the customers. In this way, it becomes easy for them to satisfy the customers. For making the loyal customers, Eataly is providing them a good quality with the good or the innovative taste. This organization is providing the deep selection of the Italian certified food, which is gathered by the dense external network. Essentially Eataly give classes of the food to entertain their customers through the interactive courses on the different topics. Important guests or the famous chefs characterize most of the courses. These all are the value proposition of Eataly that are helping them to attract of the customers or to increase their sale. Q3: What are the economics of the business? Please explain in detail how revenue is generated and costs are kept down? Etalay is compromising the different restaurant, retail items, cooking schools and large number of the beverages; these are the different sources of earning the revenue. Eataly is serving in the different countries and they are in the effort to open more stores or the restaurants in the different countries because customers are satisfied with their services and taste of the food. Therefore, they want Eataly in their own country as the sale of Eataly is going to increase their revenues are also moving upward. For increasing their revenues or to keep their prices down Eataly is increasing their efficiency or the effectiveness. For increasing their efficiency or the effectiveness, they give the training to their employees. Etaly rely on the small network of the suppliers and are also using the traditional forms of the advertisement. With this for decreasing the costs, Etalay also using the performance metrics and these metrics varies from store to store. These ways help Eataly to keep low their prices, this thing help to increase their revenue. Q4: What improvements would be make if you were made CEO of the company? After becoming the CEO of Eataly, I try to bring some changes in Eataly for the attraction of the more customers, because customers are the important assets of any of the organization. First, I will expand the product line, and add some of the other innovative dishes according to the taste of the customers. In addition, I also expand the target market, and according to the targeted population, I will introduce some of the new dishes. With this for increasing the performance of the organization I offer bonuses or the rewards to the employees according to their performance and also give some of the extra benefits for their motivated, because if employees will be motivated then it become easy for us to grow or to achieve the goal of the organization. In this way, it becomes easy to introduce something innovative or different from others. This thing helps our organization to make strong position in the market. Q5: Can Eataly achieve its ambitious goals? Why, or why not. For achieving their ambitious goal Eataly have to remain careful And have to take all the steps very carefully. Although it is the well growing organization and growth of this organization is continuously growing. However, before the expansion of the business on the international level they have to get the complete information that what kind of the food customers like in those countries, because people belonging to the different areas have the different tastes, therefore they have to remain careful. It is not essential that other countries like their Italian food, therefore complete analysis about the customers is necessary. Etataly is becoming the strong brand in the food market that is the reason that demands of their food going to increase. Otherwise, strategies that are already running in the organization are strong; therefore, it is not so difficult for the organization to achieve their ambitious goals. Q6: What does Eataly suggest about the future of the retailing? Eataly is a foodies dream but it also has the future of the grocery retailing. Eataly elevates the tastes, food retail and success, but in future they have to retail grocery stores. The reason is that it is already well establishes brand and people have already awareness about this brand therefore it will not be difficult for them to retail the grocessery stores. For the retailing of the grocery stores, they have to use different strategies than the retailing of the restaurants.

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