Environmental situation of Google is tough in china

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 920

Document Outline

Threats and weakness are at high level as compare to opportunities and strengths. Google decided to offer its service with Google.cn after the restrictions imposed by Chinese government on its content.


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Environmental situation of Google is tough in china. Threats and weakness are at high level as compare to opportunities and strengths. Google decided to offer its service with Google.cn after the restrictions imposed by Chinese government on its content. Chinese citizens better off after Google’s decision to enter China with Google.cn (Web.duke.edu, 2012). This is considered as great strength for the company. Reason behind was the availability of the search engines and access to information with fast and reliable sources. Speed of the Google was reduced in China and users were facing difficulties in accessing the information. This was the major threat for the Google, Inc. 

            With the launch of Google.cn, Chinese citizens better off after Google’s decision to enter China with Google.cn. They were able to use information which was according to the laws, rules and regulation developed by the Chines local and foreign governments. Therefore, it could be inferred that it was right decision to introduce Google.cn. Organizations, individuals as well as universities of academic sector reap the benefits of that decision.

            Information filtered by Google.cn was quiet acceptable for Chinese government. Hence, people essentially and adequately utilized such information for their use. Particularly, academia was greatly benefited with the decision made by the Google.cn. Search results were provided with the consideration of various restricted areas such as technologies, government policies as well as use of internet (Nytimes.com, 2006). Such censorship was controlled on Google.cn to provide searching results which are compliance with laws, rules and regulations formulated and imposed by the China government. Therefore it could be concluded that Chinese citizens better off after Google’s decision to enter China with Google.cn.

Alternative strategy 

            Google facilities are not in the premises of the China’s physical boundaries and Google was not obliged to take license for its operations in the country. Chinese search engine is also faster than Google. This speed reduction was deliberately imposed the Chinese authorities. Google launched Google.cn to provide search engines with more better and politically secure search results. China government had censorship on technology, government laws, corporations and individuals. Therefore, Google.cn provided search results and search engines with the considerations of Chinese government on political sensitive issues.

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