Evaluation of buying process helps in to determine the marketing promotion mix

Subject: Customer Relationship Management

Paper Model: APA

Paper Type: Admission Essay

Total Words: 318

Document Outline

Journal entry number: 2
Week: 6
Insight:
Application of this insight:


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Journal entry number: 2

Week: 7

Insight:

Evaluation of buying process helps in to determine the marketing promotion mix.

Elaboration of insight:

In exploring the buying process, which is very important in determining the characteristics and attributes of the products that is needed by the customer. In buying process first is to identify the need requirement that how much the customer need recognition in respond to specific product in the market. Derive alternatives that specific product evaluates the options and then customer buys the product. As the insight elaborates, promotional mix is easily derived through the buying pattern of the customer. The product and price is determined through the buying behavior of the customer. When buying process is evaluated, it is easy for the marketers to promote their products according to the requirements in the target market. So many of the companies first determine and assess the buying process that helps in to coordinate the promotional mix programs.

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