Executive Summary: Social Media Campaign

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 713

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Executive Summary


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Interesting trends has been shown from the campaign of social media. This campaign includes the face book, twitter and LinkedIn. This has been shown that 55% of the total followers of these social media especially face book ranges from 18 to 44 years of age. There are also some astonishing results that most of the followers fare females. According to the survey 71% followers are females. The majority belongs to the graduate students and the marketers. Social media is now growing as an easiest, fastest and cheapest method for the promotion of the products and business. The most of followers belongs to South Africa, Israel and Canada. The second numbers goes to the Twitter social media in the campaign. The results shows that highest share of the twitter was reported in the blog of January 13. There are 382 followers with 387 twitter handles being followed. Amazing information about face book is that Netherlands never mentioned on face book. On the other hand, twitter has mentioned Netherlands and USA. There are other articles from The Social Observer blog that are tagging each Twitter post.

Social media is created in such a way that comments receive the comments. This means that those blogs have more followers or comments that do more comments on others profiles. This is the way to keep your profile up to date on the social media. Blogs and other uploads are made for many reasons. May be some NGO is doing fund raising. This is also the best way of creating awareness among people about different causes. Social campaigns are run on social media. This is the fast way to capture the educated youth of any community. There are number of areas that found during the survey that needs some improvements. These include the establishment of person and groups to give feedback. Clear guidelines will set for different Team responsibilities. Content teams are made for the submissions of blog post during the month of January 2015

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