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External environment of NASA and potential impact on people involved in-group decision making

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Case Study

Total Words: 4962

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Roger Boisjoly stance over the launch of the  shuttle

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Nasa faced various environmental challenges for the launch of Challenger shuttle. Nasa was preliminary established for space exploration programs for civilians. However, later on organization was engaged in space program to gain space exploration over Soviet Union. SWOT analysis is essential to come up with strength, weakness, opportunities and strength of the NASA. Environmental analysis will facilitate to determine in potential impact on the people involved in-group decision making.

            NASA has sufficient funding from congress since 1969, which was considered as opportunity for the organization to keep its space program keep on going. Funding was given even during the Vietnam War. Government has decided not to compromise on funding which could adversely affect space program. Technological advancement of Nasa was able to establish permanent space program in the space. This was the major strength of the organization. Moreover, contract for building SRBs $100 million lower than its competitors, which includes Aerojet solid propulsion company, Lockheed Propulsion Corporation and United technologies.

            Major weakness for the company was lack of capabilities in affective design for solid fuel rocket model. However, problems of O-rings continue to exist which later on resulted in shuttle disaster. Major threat for the company comes from Soviet Union. Union was space race was major threat which could win the space race. NASA has limited time to establish its space programs shuttle to remain ahead in space race. All such factors in environmental analysis affected the people who were included in the meeting. They may alter their decision regarding the launch of the shuttle depending on the feasibility with respect to environmental analysis factors.


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