Ford pinto business ethics

Assignment Ford pinto business ethics Abc Date Abstract: Business ethics is the most important part for the company in recognizing the business opportunity and better positioned in the minds of the customer. As the case describes the ford pinto which have faced many issues in regarding the fatalities are held due to fuel leakage in rollover accidents that creates bad image for the company. As the company is not affiliated with the authority of the NHTSA that creates many fatalities and deaths for the public which are the major issues recognizing in the case. CITATION OCF12 \l 1033 (Ferrell, Fraedrich, & Ferrell, 2012)Moral issues: The moral issue that is occurred in the ford pinto is recognizable affecting the life of the human. As the case is describes the certain moral issues, and related other issues that creates the problems for the company that how to recover such moral issues in the company. Serious fire hazard is in the model of ford pinto that creates many deaths for the community. The main problems in the ford pinto are fuel leakage and fires; gas tank is not safe in the cars of ford pinto. The fatalities are held due to fuel leakage in rollover accidents. This realize that the company has creates the moral issues from the deaths of the community. Moral principles: In justification of decision that is taken by for the safety of community that how the problem is resolved within the morally ethically business. The decision taken based on cost-benefit reasoning in determining the safety tanker of gas that is used for the ford motor cars in the pinto to reduce the accidents. They have applied safety cost $ 5 $ 8 per vehicle. This increase in cost gives the benefits for the company for new design of tank. The moral principles they were invoke to follow the rules and regulation of National Highway Traffic Safety administration to realize the importance of safety regulations in the manufacturing of car. Compensatory damages also paid by the ford pinto realize and accept the penalties and fatalities taken in the community due to rollover accidents. Rupture fuel proof tank is acquired by the ford pinto to reduces the accidents and safer the tank fuels effectively. As the problem is realized the weak tanks of fuels create ridiculous location which is very irresponsible decision taken by the ford. The moral principle, which is taken by the ford, is to realize that they have taken care of community and promoted the unifying morality. CITATION Adr05 \l 1033 (Bishop, 2005)Fords action morally objectionable: Ford gives morally equally to all fatalists by paying the compensation to the community to survive the people. The development and design of new fuel tanker is beneficial for the community that is used in the car for the safety of public. As this decision is in favors of the community that the company has take care of its customer and realize the business in ethically business. This recognized the social issues in the public and business goes into risk. When the ford participates in the decision making for the development of safety tanker realize that the company has to contribute to customer satisfaction. They also develop the relationship of stakeholder in mixing with the authorities of NHTSA with the employees and satisfy the customer through the safer tanker. CITATION OCF12 \l 1033 (Ferrell, Fraedrich, & Ferrell, 2012)Cost-benefit analysis: The cost benefit analysis is done to take the decision for the betterment of the organization. This analysis is to take the ethics in the business to reveals the importance of the community and take the decision in the context of problem arise. The cost benefit analysis is not applicable in the context of moral decisions. On the other hand, the author elaborates the utilitarianism for the quantification of values like human happiness, hedonistic version, pleasure and reduction of pain that is helpful the community especially in the context of business ethics. CITATION ROB05 \l 1033 (AUDI, 2005)The cost benefits analysis in the ford pinto that includes total per fatality $ 200725 that derives the company has estimated the cost of such losses. 2100-burned vehicles with 180-burn death incurs the unit cost $ 200000 per death and $ 700 per vehicles that concludes the total benefits is $ 49.5 million. The cost suggested for the improvement of the safety that be more important than benefits and the fatalities. Placement of monetary value on human life: The monetary value that is important for the public to realize the importance of human life. As the monetary replacement is in place of human life is not legitimate. As the life, insurance is taken place for the human life death that is recognizable for the individual to support the family. CITATION VIV78 \l 1033 (VIVIANA, 1978)Responsibilities of ford: There are certain responsibilities taken by the moral principles to safer the life of the community and certain compensations are provided to help the fatalities. The cost-benefit analysis is that helps in to integrate the business ethics in the operations of the ford. The most important moral principle is taken by the ford is acquiring a Fuel proof rupture tank. The designing of gas tanker that is safety for the public is one of the big initiatives taken by the ford. Decision for the potentiality of the customer: As the decision taken by the ford for the beneficial of the customer and realize that the company has to take responsibility for the safety of the community. Moral principles are taken to recognize the brand image of the company. Conclusion: Thus to sum up all the discussion about the business ethics that has to implements by the company for the recognition of the customer safety. The ethics and code of conduct is performed by the company by taking cost benefit analysis for the fuel tank safer. References: BIBLIOGRAPHY \l 1033 AUDI, R. (2005). The ethical significance of cost-benefit analysis. Retrieved April 11, 2015, from Bishop, A. (2005). Moral principles defined: a decision-making perspective. Retrieved April 11, 2015, from Ferrell, O. C., Fraedrich, J., & Ferrell. (2012). Business Ethics: Ethical Decision Making & Cases. Cengage Learning. VIVIANA, A. Z. (1978). Human values and market. Retrieved April 11, 2015, from

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Category Business-to-Business Marketing
Paper Type APA
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