Global Fortune 500 (Toyota

Assignment Global Fortune 500 (Toyota) Abc Date Global Fortune 500 (Toyota): Toyota is one of the largest companies who deal in automobile industry with the headquarters in the Japan. In demonstrating the strategy of Toyota, they accomplish two global strategies in response of competition, customer preferences, new government regulations and increased product category in the market realize that the Toyota has to implement global strategy to focus on the strategic decisions. The strategic planning is taken by Toyota that is transformation strategy and restructuring the business model in 2011 to assures the sustainability and profitability in the globally worldwide. The transformation strategy that is focused on the alternative sourcing, profitability through local manufacturing , initialize the reforms on the workplace activities and value chain enactment in the product development with the sales and operation planning in overall system of the Toyota. The operating system of Toyota that strongly integrates in their strategy includes sales and marketing department with manufacturing, purchasing and development of product innovation to realize the value of the company operations. Toyota received achievements through global strategy that increase the productivity reduction ion cost factors and increase overall sales of the company. The transformation strategy that is helps in to develop strategic roadmap that determines risk and capability to lead the business key plans. The transformation models collaborates people, process (reform operations), price (continuous growth achievement), product (development category) and profits. CITATION Toy13 \l 1033 (Toyota, 2013)SWOT of Toyota: Strengths: The main strengths of Toyota are the innovative development culture that continuous introduce differentiated product with the customer preference requirements. The reputation of the brand is about $ 30 billion values in the company operations. The portfolio of the Toyota is very strong in the product category that they target each class of the people in the country. The global expansion in all over the world demonstrates the true success of the Toyota. The leadership gains in all over the automobile industry that builds up brand equity. The sales and production of the Toyota is lead in this industry that confront competition in very well strategic decisions. CITATION The13 \l 1033 (Nkomo, 2013)Weaknesses: There are many complaints received by the Toyota towards the safety and quality of the product material. The volume of sales in the U.S and china is falling behind than other competitors. These markets are not targeting accurately with customer needs and wants. The presence in the international markets are not strongly represented that Toyota is lack of promotion and marketing activities. CITATION Toy13 \l 1033 (Toyota, 2013)Opportunities: The vehicles that are green, the customer gives positive attitude towards the green vehicle in the environment. The changing trend of the customer gives opportunity to the Toyota to cater the demands of the customer according to their needed requirements. The acquisitions gives growth to the Toyota that they acquire automobile companies to expand its business operations. With the increase in fuel, prices increase the demand of hybrid cars of Toyota. CITATION Toy13 \l 1033 (Toyota, 2013)Threats: The fluctuation in the fuel prices reduces the sustainability in the sales of Toyota cars. The introduction of new emission standards is in the cleaner engine to reduce the effects on the environment. This requires more investment that creates the threats for the Toyota. The prices of raw material are increasing with the passage of time that increase the cost for the company and reduce the profits. Volkswagen and GM are the main competitors for the Toyota that derives the competition in the automobile industry. CITATION Toy13 \l 1033 (Toyota, 2013)References: BIBLIOGRAPHY \l 1033 Nkomo, T. (2013). Analysis of Toyota. Retrieved April 2, 2015, from scholar.harvard: http://scholar.harvard.edu/files/tnkomo/files/analysis_of_toyota.pdf Toyota. (2013). MISSION, VISION AND STRATEGIC DIRECTION. Retrieved April 2, 2015, from Sustainability Report: http://www.toyota.com.au/toyota/sustainability/cms/download/Mission_Values_Strategic_Direction_9-11.pdf Toyota.eu. (2015). Vision & Strategy. Retrieved April 2, 2015, from Toyota.eu: http://www.toyota.eu/sustainability/vision_strategy/Pages/default.aspx

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Category Business-to-Business Marketing
Paper Type APA
Reference Type Assignment
Words 617

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