Global & international strategies

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: Assignment

Total Words: 809

Document Outline

Discuss the concepts of international strategy and the five strategic options for entering 
foreign markets. 
Five strategies to enter foreign market
Export: 
•    Passive and Aggressive 
Piggybacking: 
Counter-trade: 
Joint Venture: 
Licensing
International Strategy: 
Export Strategy
Franchising Strategy
Foreign subsidiary strategy
Explain Porter’s model with regard to competitive advantage.  Describe how countries 
differ with regard to the four strategic factors discussed.
Differentiate between multi-domestic, transnational, and global approaches to corporate 
strategy
Multi-domestic strategy 
Transnational Strategy 
Global strategy 
 


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