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Global strategy of the Starbucks

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Article

Total Words: 274

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Document Outline

  1. Barriers to Foreign Countries
  2. Starbucks & Italy
  3.  

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Starbucks is using the strategy of the globalization for its business development and growth in international market. Development of the marketing strategies is treated as the world one entity. It also moving towards the standardization and employ the products, campaigns and prices etc. Starbucks is using the both strategies however the more one and the core strategy used by organization is the globalization. The products are offered according to the different cultures. The stores are renovating to match the neighborhoods. For example, the strategies are made according to the emerging market of China.

  1. Barriers to Foreign Countries

The culture of the each country has different from the other. Therefore, company has to face different types of the barriers in expansion to the foreign markets. For example, Starbucks has to face socio-cultural barriers in UK, economic barriers in China, political hurdles in India and so on. These are the external environment barriers so that the organization has to make different types of the strategies in order to overcome or minimize these obstacles in business growth.


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