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Going After Generation Y

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: Research Paper

Total Words: 618

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Question # 1: What general environmental trends, statistics, and analyses and so on might 
strategic decision makers at Alloy be particularly interested in? Where could they find this 
information?  
ANSWER: 
Question # 2: What do you think is meant by the statements that the business is defined by 
its customers, not by product categories? What implication does this statement have for 
assessing external opportunities and threats?
ANSWER: 
Question # 3: What types of competitive information might Alloy’s strategic decision 
makers want? Would the strategic groups concept be useful for such a uniquely positioned 
company? If so, what other companies might you place this in this strategic group? If not, 
what competitors do you think they might have? How did you choose these competitors?
ANSWER:
Question # 4: Do some research on Generation Y. What demographic characteristics does 
this group have? What values and attitudes do they have? Now, check out Alloy’s Web 
of doing so? How might they have to change their strategies as this generation ages?     
Site. How is it attempting to appeal to this group? Would you say they are doing a good job 
ANSWER
 


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