Google is expanding and operational around the globe

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 1066

Document Outline

Introduction

Problem statement

Environmental Analysis


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Introduction

Google is expanding and operational around the globe. This is important for every organization to start business in other countries to have good growth rate and success. In this study, we will discuss, Google business in China, and try to identify the problem related to article. Emphasis of study will be on environmental analysis and strategies that Google intend to implement in China. However, business has been successful for Google in different countries but in China, case is quite different. Study will have its own analysis and recommendations at the end to evade the barriers regarding business in China.

Problem statement

Google start its operations in china in early 2000. Google was in limelight due to the Chinese version of home page for users. For this purpose, Google management decided to operate from United States to evade the china censorship laws. China had banned numerous sites with help of Chinese international gateway internet service providers. When users searched anything, they have to wait too much to get the results as compared to other competitors. This is main problem for Google, as company is losing its market share and still have low rate. It was slow for users in china, which is frustrating and a reason to shift from Google to other search engines. However, starting in Chinese language is good initiative but, people need fast process to get their results. (Bort, 2013)

Environmental Analysis

Strengths, weakness, opportunities and threats are important to consider finding effective and workable solution.

Strengths: Google has a good reputation and strong brand image around the globe. Google is widely known due to its fastest and reliable search engine in the world. The most important strength is services for average user. People can have Google products and services in low prices as compared to other competitors in international market. Google has effective management to deal with customers around the world, and can make improvisations in any country, such as, China.

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