Google operations in China

Subject: Internet Marketing

Paper Model: APA

Paper Type: Article Review

Total Words: 916

Document Outline

Introduction

Problem statement

Environmental analysis


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Introduction

            This case is about the examination of censorship in china and strategy adopted by Google, Inc to provide search facilities for different entities including government bodies, private organizations as well as academia. Governance of totalitarian laws has imposed   censorship on technology, government information as well as the use of internet. Such censorship has affected Google operations in china. In some areas it was banned or very slowly being operate able. This situation has put Google in troubling situation with financial losses. Google decided to launch another search engine named as Google.cn. This search engine provides searching facility with filtered information. Purpose behind is to provide information without complete ban. 

Problem statement

            China had prolonged approach towards censorship. Authorities restricted the production as well as development of improper content. Moreover, internet content was also disseminated. Authorities also monitored the content and receipt of the information flooded on the internet. Censorship was imposed on content, such as freedom, religion cult and antigovernment protest. Such censorship also affected Google’s operations. Although Google, Inc was affected by the censorship policy of the China, it did endorse censor ship with Chinese laws.

Environmental analysis

            Environmental situation of Google is tough in china. Threats and weakness are at high level as compare to opportunities and strengths. Google decided to offer its service with Google.cn after the restrictions imposed by Chinese government on its content. Chinese citizens better off after Google’s decision to enter China with Google.cn (Web.duke.edu, 2012). This is considered as great strength for the company. Reason behind was the availability of the search engines and access to information with fast and reliable sources. Speed of the Google was reduced in China and users were facing difficulties in accessing the information. This was the major threat for the Google, Inc. 

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