greenlite lighting solutions
Introduction of Problems
Due to intense competition in market, Greenlite has pressure to make quality and innovative products in market like new and developed bulbs. Companies have faced problems in market of USA. The new product development and the other strategies requires by the company to generate sales in USA. In order to increase the sales, product development and innovation the company is planning to increase the revenues to US $30 million per year for next five years. For this purpose, the company has made efforts on further penetration strategies in the utility market in Canada and United States. In order to compete in the market the organization has to go for the differentiation strategy and new product development in the existing markets.
The Greenlite Company has to make the entire new and different product line to meet the requirements of EU market. However, the company also has to face the intense competition from Megaman and Philips that make the management to no-go decision. The financial management of the company is conservative and it is not working with everyone. The core focus of the company is to find the well established customers so that the financial records will remain clean and clear. The purpose behind is to avoid from the financial risks. This shows that management of the company is not risk taking. Another problem for the company is that the company wants to grow and earn a huge profit with risk avoiding strategy that is hardly possible in open market and real life. The profit is always associated with high risk involvement. The supply chain of the company is not so much effective and working at its capacity. There is need to focus on the effectiveness and efficiency of the supply chain.
Assignment on Problems of Greenlite Lighting Corp. By ABC Date: Introduction of Problems Due to intense competition in market, Greenlite has pressure to make quality and innovative products in market like new and developed bulbs. Companies have faced problems in market of USA. The new product development and the other strategies requires by the company to generate sales in USA. In order to increase the sales, product development and innovation the company is planning to increase the revenues to US $30 million per year for next five years. For this purpose, the company has made efforts on further penetration strategies in the utility market in Canada and United States. In order to compete in the market the organization has to go for the differentiation strategy and new product development in the existing markets. The Greenlite Company has to make the entire new and different product line to meet the requirements of EU market. However, the company also has to face the intense competition from Megaman and Philips that make the management to no-go decision. The financial management of the company is conservative and it is not working with everyone. The core focus of the company is to find the well established customers so that the financial records will remain clean and clear. The purpose behind is to avoid from the financial risks. This shows that management of the company is not risk taking. Another problem for the company is that the company wants to grow and earn a huge profit with risk avoiding strategy that is hardly possible in open market and real life. The profit is always associated with high risk involvement. The supply chain of the company is not so much effective and working at its capacity. There is need to focus on the effectiveness and efficiency of the supply chain. Greenlite also experienced rapid technological change, environmental considerations, evolving regulatory standards and frequent new product development. These things force the organization to rapidly change or respond or transform according to the current market and changing demands of the customers. There is need for organization to take risk in order to make the growth for the business. On the other hand, investment is required for promotion and brand image of Greenlite in market. Form the past few years, the industry of the light bulbs is in recession that impacts the overall business. The reason is that retailers have less promotion on different products especially CFLs. The economic recovery and possible ban on the sale of inefficient and incandescent bulbs can help to boost the business of Greenlite. In addition, the company is also facing problem in order to convince the potential customers on the performance and reliability of the LED lamps, CCFLs and CFLs. Moreover, the high prices of the company lower the sale. For this reason, the organization has to overcome the cost on the supply chain and adopt new technologies.
