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Harley- Davidson (Case study)

Subject: Rural Marketing

Paper Model: APA

Paper Type: Case Study

Total Words: 654

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Harley- Davidson

Strengths of the Harley-Davidson

 


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Harley- Davidson

 This case is relating to a company which name is Harley Davidson. Harley Davidson was established in 1930, and this company is manufacturing the light weight motorcycles. In this case we are studying, the strengths and weakness of the Harley Davidson. According to the case study, we are finding out some strengths of the Harley Davidson.

Strengths of the Harley-Davidson

Harley Davidson introduced light weight motor-bike in the motor-bike industry. There are also some others companies, which were famous about their products of motorbikes however Harley-Davidson entered with unique idea. After the case study it is concluded that in some ways Harley’s business practices are considerable in the motorbike industry. This company has improved its shares in the market in a short period after its entrant. Harley-Davidson set up a program; introduced by the Vaughn Beals when he joined the Harley-Davidson company. This program was facilitated the customers due to the quality control and as well as inspection program. Harley-Davidson Company was starting to make the bike in upgrade form in quality wise and performance wise, which can be compare with Japanese bike motors. This company is manufacturing motorbikes and it is also providing the financial services to the customers. Harley-Davidson is an American based company. This is the only company which is making the lightweight bikes in the motorbike market. It has succeeded market because of its uniqueness associated with its freedom and strength plane.


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