Historical perspective of the Organization

Subject: Customer Relationship Management

Paper Model: APA

Paper Type: Case Study

Total Words: 2588

Document Outline

Triggering Event of Apple Inc:

Apple Inc Diagnosis for Change

Culture Barriers and other Barriers concerns with Apple Inc


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It is the American multinational technology company, which is founded by the Steve Job. Headquarters of the company are in California, Cupertino that develop, design and then sell the consumer electronics, online services, computer services and the personal computers. The best hardware products of Apple Inc are iPhone Smartphone’s, iPod media player, Apple watch smart watch and Apple iPad tablet computers.

It is the world’s second largest information technology company by the revenue after the electronics of the Samsung. In April 1976 Apple Inc develop and sell the personal computers. On January 1977, this company was renamed as the Apple Inc.  In January 2007, company focus was on the consumers electronics; In March 2015, Apple joined the Dow Jones Industrial Average.  After the great recession which was ended in the mid of the 2009 many experts attributed that the growth of the Apple Inc has strong fundamentals such as the rising revenue, smart marketing and pricing and the promising future of the new technologies such as the rising international demands of the  Smartphone’s and the iPads

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