Hofstede s Frame Work of Cultural Dimensions

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: Research Paper

Total Words: 3809

Document Outline

Abstract:    3
Introduction    3
Hofstede FrameWork    4
First Dimension of the Hofstede framework is defined as the Power/Distance    5
The second Dimension of Hofstede’s culture is defined as Uncertainty Avoidance    6
Third Dimension of Hofstede framework is Masculinity vs Femininity    7
Furth Dimension of the Hofstede framework is Individualism vs Collectivism    8
Managerial Implications of the Hofstede framework is a depiction of cohesive behaviour of members of a society    9
Trompenaar’s framework must be evaluated and compared with the Hofstede framework    10
Conclusion:    11
References    12


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Abstract: 

Report discuss about the Hofstede framework for cultural dimensions in context of various companies operating in various countries with diverse culture and nationalities. Study has discussed managerial implications for cultural dimensions and compared findings with Trompenaars dimension of cross-cultural communication. Similarities found with respect to communication aspects of managerial implication of various companies between Hofstede and Trompenaars framework. 

Introduction

Culture is referred to as an appreciation of good literature, art, food and music in common language. The term has more meaning than this in theories and research. The most important point of view in this regard is of the anthropologists and behavioral scientists who refer to culture as a full range of learned human behavior. The first man to ever call this term was the English anthropologist Edward B. Taylor. Edward has mentioned the behavioral patterns as culture in his book Primitive Culture in 1871. In his book, he defined culture as “a complex whole which includes knowledge, belief, art, law, mortals, customs and other capabilities and habits acquired by man as a member of society”. Such a theory has attracted the attention of many researchers and the culture has been the focal concept of anthropology since then. Culture is thought of as a fragile phenomenon, and it is expected to carry changes which are on constant basis. The paradigm of culture ranges from the language, to art, music, belief, habits, buildings, governments and manmade things etc. There are several theories on culture and their relative impact on the practices within countries and nations. (Hofstede & Bond, 1988)

An important aspect of culture can be seen in the theories and research about the role of culture in the way companies do their business. The differences in the operations of companies belonging to different countries and thus different cultures have been widely discussed in the past. One of such theories is provided by the Geert Hofstede, called the “cultural dimensions in management and planning”. This theory provides a four dimensional cultural properties and their role in management and planning. This study is based on the evaluation of the cultural profile of companies operating in countries across different cultures. The purpose of this study is fulfilled by assessing the cultural differences in companies across cultures and their impact on the managerial abilities and planning. Hofstede’s framework of cultural dimensions is discussed in this research study for relating this framework to the practices in companies across cultures. 

Hofstede Frame Work

The Hofstede framework depicts interesting human behaviors. Moreover, these behaviors become a part of the culture and thus influence each and entity within the realm of their culture. The company. According to the Hofstede, the management is part of the reality made by man. This management can be seen in several places such as organizations. Organizations are built by people to carry the operations according to the values of these people. As it can be observed that the societies are made of organizations and institutions, thus they reflect the dominant values and traditions of their culture. According to the Hofstede, the culture can be defined as “collective programming of the mind which distinguishes the members of one group or society from those of another”. 

Culture comprises of the patterns, which are transferred to the new generations, whether from parents to children, teachers to students, leaders to followers and followers to leaders. Hofstede has incorporated the concept of management with the concept of culture and behavioral patterns. He identified that the management is an activity symbolic of certain behaviors. The managers usually influence those under their supervision and through some symbolic behaviors motivate them toward a desire goal or action. (Hofstede, et al., 1990)The term organizational culture has been around since an article written about it by Pettigrew in 1979. The theories on organizational culture are discussed since while evaluating different perspectives. (Hofstede, 1983).The researchers have reached to a point where they can define the organizational culture characterized as holistic, historically determined, and related to anthropological concepts, socially constructed, soft and difficult to change. The four dimensions of national culture described by Hofstede are discussed in the following section of this study. Addition to this aspect of culture has been part of game and several researchers have added new dimensions to those basic Hofstede model. (Hofstede, 1984). Though, an appreciative addition to the frame work, but the cultural dimensions described by Hofstede provide the basis for further analysis. These dimensions are well defined and explained by using appropriate examples.

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