How does logistics contribute to time and place utility

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 425

Document Outline

  1. Discuss each of the four basic aspects of the marketing mix and how each interfaces with the logistics function. In your opinion, which component of the marketing mix represents the most important interface with logistics? Why? 
  2.  

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It is not surprising for me because the logistics is process of planning, implementation and controlling of efficient flow and storage of products and services, which give the revenue to the company of the country. The main agenda of the logistics is the improvement in company flow of operations.  Through macro economical system perspective, there is important relationship between logistics cost and GDP of country. It increases the transportation efficiency of country while delivering material or goods from one place to another.  It also plays significant role regarding growth of country revenue.  if the a country has lack of  quality of infrastructure then it impact on economical position of country.

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  1. Discuss each of the four basic aspects of the marketing mix and how each interfaces with the logistics function. In your opinion, which component of the marketing mix represents the most important interface with logistics? Why? 
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