Identify and discuss a potential ethical difficulty UPS may encounter by entering the Indian market

However, if the company will use the skimming strategy then it will able to overcome this threat by making its roots deep in the market. However, the political situations or condition of India is moderate. The conflicts between Muslims and Hindus are very acute so that this is the threat for the company. Some of the extremist’s organizations of Hindus are also the threat for the organization. In addition to this, the rise in the oil prices will be a possible threat that can increase the cost of delivery for organization.

The UPS has to focus on the advertisement and promotion of the business in market, for this purpose it has to creates an appropriate advertisement and run it in the local newspaper, TV and radio. There is need to push the ideas to help improve the customer’s community. Another potential room for UPS in market of India is the e-commerce. The market is rapidly headed towards the use of the technology so that the facility of e-commerce will put positive effects on the market share and development of the business. Once the infrastructure has developed especially for the technology, UPS will grow at its full pace in local and emerging market.

  1. Identify and discuss a potential ethical difficulty UPS may encounter by entering the Indian market

There is difference in the market of India and US along with highly variant and changing cultures of both countries. Every company has to face some of the ethical issues when it is going to start or expand the business to the other countries or market other than the home market. The same thing can be face by UPS in the market. UPS is a private company so that it starts business in competition with India postal services that is run by the government. On the other hand, this is not sure that government will support the company against its department. The foremost ethical issue the company has to face is the bribery and corruption, even people has to use to bribery for their legal works. Due to corruption the company has or may become participate in this circle.

The other may be not freedom of the speech. Many foreign companies have to face the same issue in the other countries. In addition, they may not allow making the open advertisement for its business. Organizations have a sure measure of energy to impact social orders through publicizing, and they have moral and societal obligations to utilize such showcasing power decidedly. Little organizations that go about as deals channels for bigger organizations may find that their supplier's promoting does not meet their own particular moral gauges

2147 However, if the company will use the skimming strategy then it will able to overcome this threat by making its roots deep in the market. However, the political situations or condition of India is moderate. The conflicts between Muslims and Hindus are very acute so that this is the threat for the company. Some of the extremist’s organizations of Hindus are also the threat for the organization. In addition to this, the rise in the oil prices will be a possible threat that can increase the cost of delivery for organization. The UPS has to focus on the advertisement and promotion of the business in market, for this purpose it has to creates an appropriate advertisement and run it in the local newspaper, TV and radio. There is need to push the ideas to help improve the customer’s community. Another potential room for UPS in market of India is the e-commerce. The market is rapidly headed towards the use of the technology so that the facility of e-commerce will put positive effects on the market share and development of the business. Once the infrastructure has developed especially for the technology, UPS will grow at its full pace in local and emerging market. Identify and discuss a potential ethical difficulty UPS may encounter by entering the Indian market There is difference in the market of India and US along with highly variant and changing cultures of both countries. Every company has to face some of the ethical issues when it is going to start or expand the business to the other countries or market other than the home market. The same thing can be face by UPS in the market. UPS is a private company so that it starts business in competition with India postal services that is run by the government. On the other hand, this is not sure that government will support the company against its department. The foremost ethical issue the company has to face is the bribery and corruption, even people has to use to bribery for their legal works. Due to corruption the company has or may become participate in this circle. The other may be not freedom of the speech. Many foreign companies have to face the same issue in the other countries. In addition, they may not allow making the open advertisement for its business. Organizations have a sure measure of energy to impact social orders through publicizing, and they have moral and societal obligations to utilize such showcasing power decidedly. Little organizations that go about as deals channels for bigger organizations may find that their supplier's promoting does not meet their own particular moral gauges. This also depends on the culture of the operating country or the market. The employees’ compensations and labor laws can impact on the business of the company. In addition, the market of India is diverse therefore; the decentralize decision should be helpful for the organization. The dynamic business environment put many hurdles ethically like the employee’s conflict and equal employment opportunity in the business. There is need for the management to make some kinds of the dynamic strategies to cope with the difficulties and challenges regarding the market of India 2146 Description of business American fast casual restaurant located in New York named as shake shack that provide high value services to their potential customers. The story of shake shack is providing services hot dog cart in Madison Square Park. This cart was so successfully in which shake shack fans ruled with lined up daily for three summers. The company started its operations in 2004 for permanent kiosk in park. Most delicious burgers, shakes, beer, hot dogs, wine, frozen custard and more are severed to their customers. The shake shack welcome to its premium customers from all over country to enjoy high quality versions in great majestic settings. CITATION sha15 \l 1033 (shakeshack.com, 2015)Shake shack provides breakfast and shake pride which is most popular in the competitive environment. Shake shack value added services like gift cards and certain events placement are also taken to reaching more customers. The events like birthday party, graduation completion or either congratulations extremely remarkable services initiates in their current business model. Hearting the arts of customer values is the main business objective of Shake shack. Shake shack supports community values by donation. Well inspired team hired to induce high quality services in competitive environment. Sustainability in designing of shake shack, handpicked music and supportive efforts towards social media enhances success of company. Looking future, extension of hospitality, loving inhabitants and high quality services are committed values of shake shack. High quality services include 100% all-natural Angus beef with verified sources are core commitment in their business operations. No antibiotics or hormones placed in current service environment. Green environment as well as sustainability of materials with great management practices reveals high perspectives of corporate values. CITATION sha15 \l 1033 (shakeshack.com, 2015)Values and integrity There are certain core values of shake shack to integrate business effectiveness. These core values are based on the organizational growth and its sustainability in competitive environment. Following are the core values of shake shack. Moving slowly: The shake shack is moving slows towards growth and does not impede with high profits. The company first builds positioning in the minds of customer to retain them with premium values. Determining the substances with understanding of customer perception is to deliver best services. High quality: The product or services of shake shack is extra ordinary in serving to their customers. High quality versions of delicious burgers as well as hot dogs are provided in royal settings. With high quality wins, retention of customers is major purpose regarding product/service quality. 100% Angus beef verified sourcing and no antibiotics included in the share shack products. Sustainable environment: The shake shack connects with the community by environmental stewardship. Recycling all plastics and bottles with every shack in most effective way is identified. Regarding zero recyclable material is in most efficient way end up in landfills. The cooking oil is reused to produce clean energy that shows environmental stewardship in well manner. Communication: The most benefits of using products and services are communicated to the community by using different media channels. This has to be done to recognized new product introduction or either additional service like discounts etc. therefore communication of core values with customer initialized high loyalty of customers and identified to reaching more customers. Strategies of market The strategy of market plays significant role in success of organizational performance. There are two categories of strategic market current position and proposed future states of company. Current situation: The current strategy of market has been recognized from the industrial analysis. The current situation indicates hundred percent grassroots marketing. The grassroots marketing in which small groups are targeting with the hope of spreading message to large groups. In spreading message integrated communication mix channels utilized to gain expected outcomes. Social media as well as word mouth has been taken to communicate the message of shake shack. Certain emails are forwarded to shake shacks customer described by marketing director. The other Medias like television, radio or the subway are not integrated with current market of shake shack. No traditional marketing focus by shake shack. The presence of vine with fast food competitors are the most recognizable strategy of shake shack relative to sales. The company does same as for INSTAGRAM but not follower of big giants in casual restaurant industry. The INSTGRAM followers of McDonalds’ has 491, 000 as compare to shake shack has 154,000. The role of social media has immense importance to communicate core values of company and identified great sales targets. This reveals the importance of role of social media in current environment that has significant impact on shake shack sales. The competitors like McDonalds perform high performance towards the sales revenue earning about $ 30 billion in this year. On the other hand shake shack make little over $ 160 million profits in this year. This reveals that how the shake shack performs towards tits main competitors. The shake shack foods in the INSTAGRAM are friendly to share images and views of customers to retain positive values of customer. Future situation: The company lack in certain marketing communication strategy that needs to be identified in future situation. Spend more on marketing communication to expand new markets and establish positioning towards casual restaurant industry. Brand recognition and brand equity are the most purposeful to retain high integrity values. Targeting outside the New York to insures brand recognition and sustains growth in all over US internationally. This reveals that expansion in markets of US for future implication of shake shack strategic marketing. The effective utilization of social media is to target the small and large group members in the society. This helps in identifying right customers at right place. This required very minimal costing establish recognition in the minds of customer. Building brand recognition by advertising on social medial as well as participating in food events to consolidates more gains. Video posting of production of hot burgers and delicious burgers and shakes posted on YouTube to engage the brand values. Street advertising also utilized to target the core customers of New York City. In street advertising exposure of deliciousness of burger posted to attract more customers. Thus to sum up all discussion about the current and future market strategy of shake shack that indicates the needs to identifying marketing communication to attain high corporate values. 2121 The cold war era mentality The political impact on the media has been recognized that highlighted major sensitivity in the cold war era. The televisions in early days are precisely paralleled with the escalating intensity of cold war. The communism and democracy contest whish are found in the domestic’s expression. The practices of blacklisting refuses to hire and terminate the employees who opinions and suggestions point of view is inconvenience politically. The termination of employment due to politically troublesome commercial has been recognized in blacklisting. In the tradition of US anti-communism of cold war era linked with the private newsletter, government agencies and patriotic organizations included in cold era war. CITATION Hor141 \l 1033 (Newcomb, 2014)The free expressions are limited in the cold war that has significant impact on the broadcasting industry. No one allowed expressing their reviews over the media channels. Misnomer has been recognized towards media perspective in this regard. The blacklisting period in the history post dated and pre dated overall evinced little interest in the industry of entertainment. The blacklisting of writers, directors, radio, film, performers and television was that wider coalition with the forces of anti communist. In addition to these interlocking agents on web, legislative committee, private groups and patriotic organizations were included in the forces of anti-communist. The two historical cultural factors were convergence in the blacklist. CITATION Hor141 \l 1033 (Newcomb, 2014)The contest between west and east, American democracy and soviet communism that are included in the impassion debate over mass media. The debate continues in the subversive influence in the mass media. In June 1950, the arrest of Julius & Ethel Rosenberg was that outbreaks Korean war. The facts of newsletter four pages, who is editor of counterattack specially reported in the red channels. This communist report influences television and radio. CITATION Hor141 \l 1033 (Newcomb, 2014) The red channels reports informal and formalized practices in the major Hollywood studios. Unapologetic communist members have been recognized in the red channel scholarships that were slipshod. A study is conducted about on the blacklisting specifically in entertainment industry in 1956. The red channels putting white and black for the ad hoc practices. This realizes the major considerations towards the formal beginning of blacklisting in the televisions radio industry. CITATION Hor141 \l 1033 (Newcomb, 2014)The domestic war against the communisms recognized in the cold war era mentality. Post dated as well as pre dated are the submissive for the cold war forces. Private pressure groups, blacklisting between cynical communist and principle liberal are also associated in the era of cold war. McCarthy linkages describe with the televisions and Hollywood warrants the most debunking. With the conjure images of such McCarthy linkages prosecuted screen writers as well as block listed actors banned. The investigation of subversive content especially in the motion of television recognized to identity the potentials of such event. The evidences from certain stated identified the importance of cold war mentality. The meaning of cold war mentality is perception of security conceived and widespread in the era of cold war. The confrontation of two blocs associated the era of cold war. The two superpowers were seeking world domination. The growth of adversary are the threat for own security system. High military superiority attained in the national security. The perception of such security identified in the era of cold war between United States and USSR. Such security perception is called cold war mentality. CITATION Dav02 \l 1033 (Capie & Evans, 2002) The cold war mentality did not end with the end of cold of era; the legacies of such mentality are still persistent in the pacific Asia. The region is not free of domination and political power. The interference of international affairs was still attempts. The old international economic orders are irrational and unjust. The terms like constraints, containment and conditional engagement reflects the era of cold war mentality. CITATION Dav02 \l 1033 (Capie & Evans, 2002)In deriving the analysis of the cold war mentality that demonstrates the mutual deterrence with the fear of retaliation. The biological survival has been discussed in the cold war mentality. The complementary conditions contains on the internal regulation with operating with the weaken democracy and external threats. The issues of inevitability were also initiated in the era of cold war. The lack of certain policies in the cold war was determined by many research studies to obtain desired outcomes of such war. CITATION Cha10 \l 1033 (Osgood, 2010)The cold war mentality is prevailing fighting. In discussing about the major demonstrations about the blacklisting in the broadcasting major elements has been recognized in the era of cold war. An emergent medium of where the government over sighted the federal communications commission’s. The role of television was considered as most of the frightened mass media when the power of state confronted mass media. The legislative bodies of security are concentrated with the minds of executive networks. The subversive is influencing of television, radio and entertainment industry. The influential impact of radio and television industry consolidated by the Senator McCarran’s who Internal Investigatory Subcommittee is in 1951. The television was recognized as most susceptible source for protest. In their many of the special interests group who boycott the product threat over the media of televisions. This shows that how the broadcasting revels the major changes in the society. CITATION Hor141 \l 1033 (Newcomb, 2014)Casting the broadcasting channels in the television proposed the huge changes identified by the special interest groups. The hundred percent acceptability of potential viewers by avoiding alienating and assiduously are the major purpose of television broadcasters. The effected of blacklist over the television was penalizing and punitive. The rational of blacklist was preemptive. Towards the point view of network, it was recognized that subversive content mess to rid such medium to avoid controversy. Such controversy ensued upon the suspected individuals of appearance. The blacklist was inclined to operate off-cameras in the behind of scenes by clearing and deleting talent in advance. On the other hand red channel developed the reports for the founding the documents and list of publications. The red channel publication rendered the politically individually radioactive in the eyes of any of the networks, advertising agencies and sponsorship for the television mass media. The tainted talent in the communist brush the vindication of path was tortuous. The accusations of actors influenced suffering in silence. The rituals of public were faced by the denial and recantation towards accusations. The total number of burned people in the blacklists that includes job lost, squandered energies which were really difficult to gauge and career permanently derailed. The study elaborates the role of broadcasting in the era of cold war and what major implications had to been done in the history. The blacklist traumatized in the generation of artist to increase its memories and self-romantic in the entertainment industry. The red channel was the dominated case in the broadcasting of television of who played warm Jewish patriarch in the molly on the radio. This was the first television show casted in the red channel integration. The down fall of McCarthy in the 1954 with the awake of TV inspiration was identified. There are the certain pressures on the purge alleged in the subversive of the airwave lifted. On the other hand blacklists formal and informal endured agreement into next decades. The formal and institutionalized in procedure identified in the next decade, in addition to this information gentleman also included in the blacklists. The motion picture industry began in the late 1950s and in 1960screen credit was given to the blacklisted writers. CITATION Hor141 \l 1033 (Newcomb, 2014) Thus to sum up all discussions about the cold war era mentality in accordance with eh broadcasting has realized the television industry in well execution. They faced certain challenges in broadcasting in the cold war era mentality. In the blacklisting histories that are gains the political against. Many of the interest groups use as source for protect the product boycott. The television plays significant role in communicating thee core situations held in the country. Red channel developed the reports play significant role in broadcasting channel. The smothers comedy brother hour was the singer in the blacklisting fork that finally cleared in the network television. They return after the well realization of network television in the country. 1860-3 AbstractIn this report, I analyzed two insurance companies. First, is affirmative insurance company and second is Erie insurance group. These both are providing insurance facilities to its customers. In this report, I analyzed financial strength and ratios of both companies. Ratios of both companies have been compared with previous years for better understanding. I compared different years and analyzed that whether it is moving in good way or not. I also analyzed cash flow statements and income statements of both companies. Introduction of companyThere are two companies discussed in this report. First company is Affirmative insurance company and second is Erie insurance group. I analyzed ratios and financial statements of ratio. I analyzed financial position of both companies and compared them with their competitors. Affirmative insurance holding companyIt is subsidy of affirmative insurance holding. It handles policy administration, marketing, actuarial functions and claims of insurance carriers. It has two processing centers. These are in Chicago and Dallas. Company is providing services of dependable by using products that are fulfilling needs of customers. Company also provides automobile insurance to non-standards. It is able to manage and providing superior value to its customers with its excellent services. Company is providing excellent services for increasing its value in industry of insurance. Its mission is to listen customer and fulfill their needs. CITATION mya15 \l 1033 (myaffirmativeinsurance.com, 2015)It provides best choice for choosing coverage. It selects team of its independent agents having excellent latent and knowledge. Agents are asset of company. They are selected by company wisely. Needs of insurance industry has been managed with collaborative effort of all these members. CompetitorsIt has many competitors. These competitors are competing with company in term of providing quality services and other products in insurance. One its competitor is Progressive Corporation. It was formed in 1937. It is providing facility of insurance to its customers as per their needs and demand. It provides facility of auto insurance. It provides services to its customers on competitive rates. It is improving its services and products with the passage of time up to demand of people. It provides facility to customers to purchase policy online. It is providing customer’s convenience of purchasing policy. It has 450 offices in country. It has 25000 employees. Company is achieving success by providing interaction with customers in better way. CITATION pro151 \l 1033 (progressive.com, 2015)Another competitor of company is direct General Corporation. It is also insurance company provides insurance coverage to its customers as per their needs. This company was established in 1993. It is providing services to its customers as per their needs. Another competitor of this company is Bristol West holding incorporation. Erie insurance holdingThis insurance company has been helping customers for providing those help. It was formed in 1925. It has also included best insurance agents for providing help to people. It provides wide variety of services for managing needs of family. It also provides rental and home insurance policies to its customers. It is also fulfilling business needs of people by providing them business insurance. It is also providing services of retirement plans. CITATION eri15 \l 1033 (erieinsurance.com, 2015)It is providing home, auto, life and business insurance to its customers. It is fulfilling needs of its customers from 90 years. It is providing services in 12 states with team of talented independent agents. It has total 4 million customers. It is providing them services in all over the world. These customers are from different states. Company is having purpose to protect its policyholder by providing them best services. It is providing insurance coverage to its customers. It is also providing them opportunity to recover their loss soon. In term of revenue, company is among 500 largest companies. It provides different packages under home insurance policy to its customers. CompetitorsIt has many competitors. In this report, two of its competitors have been discussed. First is named as state farm insurance. It is working on mission of serving its policyholders. It is providing different services in insurance like auto, motorcycle, life, health, etc. it is providing support to its neighborhood. CITATION sta151 \l 1033 (statefarm.com, 2015) Geico is another competitor of this company. It is serving 13 million customers in the world. It is providing auto insurance coverage to its customers. CITATION gei15 \l 1033 (geico.com, 2015)Above table is showing ratios of affirmative insurance company. First ratio is providing analysis of how much return assets are providing to company. It is having negative value. It means that company is not managing its assets for highest returns. There is need to manage assets more wisely. This ratio should be positive. Equity is getting good returns but important thing here is to note that in 2010 it is also showing negative value of ratio. However, position of this ratio has been improving. Net income ratio has also been analyzed. This ratio is good. It is providing evidence that it is managing its profitability ratio with more concerns. Net income ratio has been decreasing with the passage of time. It is calculated highest in 2010 but with the passage of time, it decreased. Operating ratio of company is also showing decreasing trend. It is reducing from 2010 to 2014. Overall profitability of company is reducing but operating ratio is showing decreasing trend. In above table, ratios of ERIE have been given. Return on asset is showing mixing trend. It is increasing with the passage of time but further decreased. Return of equity for this company is also showing good analysis. It is decreasing with the passage of time but overall ratio is good. Profit margin is increasing. It is showing increasing trend. This ratio is calculated 2014 as 69%. Yield on investment si showing that how much yield company is getting from outing its investment in place. This ratio is positive that is good sigh. However, bad thing with it is that it is decreasing with the passage of time. This graph is showing time series analysis of ratios. It is concluded from above graph that ratios are showing decreasing trend with the passage of time Profit margin, loss ratio, investment yield and overall profitability ratio si calculated high for affirmative company. All other ratios are high for Erie. Firms and financial industry analysisBoth firms are having good financial strengths. These are needed to improve their position of using their assets more effectively. They should manage their assets more accurately. They should also focus on improving their financial strength with the passage of time. ConclusionIt is concluded that both companies are good as per their profitability ratios. It is concluded by analysis both companies that with the passage of time their ratios has been decreasing. Return on asset ratio for 2014 for Erie is high than other company. On the other hand, return on equity is high for affirmative company. Profit margin for affirmative is calculated more than other company. It can be concluded that affirmative is high in profitability. Operating ratio is high for Affirmative company but overall profit is high for Erie. 2154 Recommendations The power of social media is to increase charitable attitude necessary for detailed discourse about millennial. The interest game of millennial in centralized in volunteer game and it tends social media for more successful communication tools. The power of social media should utilize so that communication could be transparent as much as possible. The possible measures are always happening in terms of daily life and life schedules that are rigid in manner. Social service and social media are two sides of same mindset that is to enhance sociality at work place. The social service means there is proper need to fight against risks in one’s life. In this technical enriched environment, there is no alternative as compare to social media to build relationship with different angles. Relationship building is service with this nonprofit organization and only way to gain sustainable development in that objective is by endorsing way of social media. The social media is itself a world to relationships that should get admiration from all over society. The societal approach with theory and practical implementation made it clear that society is way to manage things realistically. People only understand value and value addition-n moment by moment is only positive thing to them. This is very logical in such way that may covers different faults in no time. Social media intervention in society may consider social relationship and importance with adaptive nature with reasonable approach. People are actually doing fastest way of actually recommends what is best for sociality and what is not so. Social media has power for those who are optimistic in behavior and positive in nature. Social media represent environmental aspects at major level to show what is best for building relations and what is actually not recommended. Sociality is only component that is working in relationship building as well as it is best for analysis of media role. Rewarding: Communication made easy with no or least hurdles at large scale. The communication tolls means there is only need for present aspect that may address issues related to individuals. The best about social media and about its power that it never considers individuals in groups only, because group is not entirely present to resolve issues. Social media with unknown peers sometimes and most of time best in getting and acknowledging other point of view. Communication is necessary because there is adaptive nature of activities and these activities are doing well in present as well as future aspects. People adopt things from social media more openly and mostly considered it rational choice without arguing. The argument about judgment for other personality should be considered in organization so that communication culture enhance at one level with various aspect in cognitive learning. The relationship building has something known as social learning about each other even social media endorsed it at realistic manner. The justified analysis and activities at social media is all necessary for positive relationship aspects. The decision-making aspect is important because this aspect may address thing in smooth way. The Evolutionary paradigm of relationship means there is proper need for assessment criterion. The proper value addition and value proposition from one level to another can provide things that may address thing from one level to another. The relationship building means there are various counter platforms addressing in spiritual as well at social aspect. When there is no communication at all, there is almost no communication channel indeed. Social media is biggest communication channel may provides things at large level. Better communication channel means there are chances that society would grow internally at moral grounds. The morality is now traces now and social media is trying to provide that lost condition again. Thing need focus because social media is new tool of communication and mostly used by millennial. This section of society is actually no bother to get moral lesson from elders and even from older as well. Social media is most suitable for them. For example, law of attraction to get success was a tool known from several years. There are many successfully business men and popular figures who actually endorsing law of attraction but it did not motivates this age section unless it comes in form of social media. This is power of social media and it influencing over millennial as much as possible. The age section according to social service things similar as well. The social service needs to present in society so that persons can attach from one chain to another to get what they suppose to get from each other. The charity funds and even organizations are now ensuring their presence at social media so that someone can even see what kind of smooth life would be after helping others. The culture of helping each other is almost absent from section of millennial and that age group only speaks in language of social media understands language of social media as well. This is not wrong that social media just tends such age section to get focus upon things but not actually force them to participate in same manner as they are watching at social media. The helping culture is almost absent from society and it can come back only with way of social media. The open way and most rational way in age of technology.

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